As a digital marketing specialist, I have over five years of experience working with Shopify-focused agencies, helping them create and optimize online campaigns and SEO strategies. I have a Master of Computer Applications degree from Gujarat Technological University, where I learned computer software engineering skills that I apply to my digital marketing projects.In my most recent role at TRooInbound, I was responsible for creating marketing automation workflows, managing HubSpot contact database, creating quality backlinks, and coordinating marketing activities among team members. I also performed weekly, monthly, and quarterly analysis across organic and paid search channels, and identified and proposed marketing communication opportunities to management. Previously, at HulkApps, I handled technical SEO troubleshooting, broken links management, pixel implementation and tracking, and created 50+ ads on a monthly basis for various industry clients. I have multiple certifications in inbound marketing and digital marketing and e-commerce from HubSpot and Google, respectively. I am passionate about data-driven marketing and always look for new ways to improve and measure inbound marketing performance.