Shaista Abdullah Email & Phone Number

Islamabad, Pk

Karachi

Islāmābād, Pakistan

- Responsible for Business Strategy, Commercial Planning & Contract negotiations with member institutions, DFS Players and other financial ecosystem providers (i.e. NADRA, CIB, AML / CFT etc.)- Development of brand and marketing strategy (content writer for social media channels & website)- Performance goals tracking- Stakeholder & Relationship management - Technical communication (Technical Process Documents, client / customer education & awareness, UX / UI journeys)- Responding to RFP's, proposal writing (grants + funding)

Islāmābād, Pakistan

Munsalik Digital (Pvt) Ltd. is a microfinance industry fintech and subsidiary of Pakistan Microfinance Network. Strategy development and business planning for Munsalik Digital (Pvt) Ltd.

Islamabad

• Conceptualized & created the Digital Financial Services function & Digital Strategy• Leading the bank’s Digital Transformation Journey • Leading the Digi-Agri finance transformation in partnership with International Finance Corporation• Launched Internet Banking (prior to COVID), Mobile Banking app & Call Center Banking

Islamabad Pakistan

• Established the consumer Retentions function @ PTCL (23K saved customers)• Developed & re-designed customer journey maps for churn with a proactive ‘save’ process• Facilitated market research required to understand customer’s reasons for churn, test brand health and customer perception scores (via TRI*M) (customer perception score based on performance and preference indicators)

Centurion, South Africa

• Implemented the Retentions strategy & managed the operational execution thereof.• Orchestrated market research to understand churn reasons & customer response to retention bouquets.

Centurion, South Africa

• Developed the Prepaid segment strategy & communication plan & managed the operational governance framework (as part of the segment strategy implementation)• Developed customer journey maps (based on inputs received from research & focus groups)

Gauteng, South Africa

• Built the Enterprise Customer Value Management division & developed the commercial strategy• Implemented customer life cycle management activities e.g. retention & base management strategies (X-sell, up-sell, deep sell)• KPI Tracking & trend analysis (SOHO / SME)• Launch of new products & Services

Johannesburg Area, South Africa

• Managed the financial operations of the Products & Services group @ VodacomProject management of company wide strategic projectsProduct & Services Strategy development

Johannesburg Area, South Africa

•Cross-functional business unit readiness (process / people / systems) to support the launch of new products & services•Execution & ownership of Customer Experience testing on new products (UI & UX)

Johannesburg Area, South Africa

IT Stream lead for the Project Management Office, established to support the creation of SASSA (South African Social Security Agency) as it broke away from the National Department of Social Development.Established a Project Management Office (PMO) within the Commercial Systems Group at Vodacom. The deliverables included establishing the structure and operating model of the PMO.

Johannesburg Area, South Africa

My consulting career focused on IT & Business strategy across a wide variety of industries. Some of the organizations i consulted for were British American Tobacco in Turkey, Sasol, Vodacom South Africa

Johannesburg Area, South Africa

Sales and project management of e-development services for small to medium sized businesses in South Africa. Project management of web development and e-commerce platforms.

Diploma, Digital Transformation Practitioner

Diploma, Management Advancement Program

Ms; Master Of Science, Biology

Bs, Bachelor Of Science, Biology

Activities and Societies: Phi Kappa Phi (National Honor Society) Dean's Honor Roll Cum Laude