Led eCommerce marketing for clients like Unilever, LG, and FerreroCampaign management:• Actively monitored day-to-day management of eCommerce campaigns on Amazon Search, Amazon DSP, Instacart Ads, The Home Depot Promoted IQ, and Criteo.• Worked with Pacvue to manage day part, bids, and budgets• Learned working on a brand-new platform called Home Depot Promoted IQ. Launched campaign and exceeded the category benchmark within the first 6 weeks.• Gathered reports from… Show more Led eCommerce marketing for clients like Unilever, LG, and FerreroCampaign management:• Actively monitored day-to-day management of eCommerce campaigns on Amazon Search, Amazon DSP, Instacart Ads, The Home Depot Promoted IQ, and Criteo.• Worked with Pacvue to manage day part, bids, and budgets• Learned working on a brand-new platform called Home Depot Promoted IQ. Launched campaign and exceeded the category benchmark within the first 6 weeks.• Gathered reports from vendor-managed campaigns (via Amazon DSP team or Walmart Connect) and ensured that campaigns met their targeted KPIs.Team Management:• Supervised a team of 4 eCommerce marketers• Compiled monthly reports and presented the reports as a team to the clients. • Trained new hires. Planning: • Monitored product stock in Vendor Central and advised clients of adding /removing ASINs from paid search.• Collaborated with external vendors (i.e. Amazon, Creteo, Instacrt) and Picked the best or best options and advised clients to allocate money on the specific platform. Proposed budget allocation by campaign types and by platforms• Created campaign proposals, POV, and blocking chartsReporting:• Explored multiple reporting options with Power BI and Tableau• Co-ordinated with the client and a team of analysts and made the monthly report more automated• Track and report SOV (share of voice) through Pacvue• Tracked inventory from the client’s Vendor Central and added/paused products from campaigns. Show less

Managing eCommerce marketing and operations for 3 newly acquired brands. Operations:• Integrated Shopify sites with a 3PL warehouse to ensure a cost-effective and faster delivery to US customers.• Manage inventory for eCommerce sites and Amazon Seller Central. • Negotiating with custom brokers and sorting out the document requirements for US export.Ecommerce: • Audited each brand and created an eCommerce road map to enhance their respective online… Show more Managing eCommerce marketing and operations for 3 newly acquired brands. Operations:• Integrated Shopify sites with a 3PL warehouse to ensure a cost-effective and faster delivery to US customers.• Manage inventory for eCommerce sites and Amazon Seller Central. • Negotiating with custom brokers and sorting out the document requirements for US export.Ecommerce: • Audited each brand and created an eCommerce road map to enhance their respective online platforms.• Day-to-day management of 3 eCommerce sites.• Prepare weekly eCommerce report. Marketing: • Managing PPC campaigns on Google and Amazon. Have reduced the ACOS by 83% within the first 3 months. • Wrote product descriptions, bullets, A+ pages, and created product videos. Increased sales by 30%• Making the shipping and handling more automated. • Opening different online channels (Amazon, Walmart, Chewy.com). Show less

Overseen all aspects of sales and marketing strategies spanning e-commerce (Amazon, Walmart, Shopify, WooCommerce), North American health care (distributors, clinics, chiropractors), international distributors, and brick & mortar stores (Wellwise, Bed Bath and Beyond, etc.).Ecommerce:• Drove continuous improvement and reduced workload by 20%+ by bridging communicationsbetween the external IT vendor and internal sales, marketing, accounting, and shipping teams.• Maintained… Show more Overseen all aspects of sales and marketing strategies spanning e-commerce (Amazon, Walmart, Shopify, WooCommerce), North American health care (distributors, clinics, chiropractors), international distributors, and brick & mortar stores (Wellwise, Bed Bath and Beyond, etc.).Ecommerce:• Drove continuous improvement and reduced workload by 20%+ by bridging communicationsbetween the external IT vendor and internal sales, marketing, accounting, and shipping teams.• Maintained Mediflow’s Shopify site – built custom landing pages, updated product data, ran promotions, managed apps. • Revamped the old B2B website and built a reseller portal. • Opened the largest Asian market for Mediflow after the USA by negotiating T&C between Mediflow and its Chinese partner. Collaborated product launch on JD.Com and TMall. Marketing:• Managed B2B marketing targeting 94 thousand chiropractors in North America combining online and print advertising.• Managed B2C marketing through running PPC ads and email retargeting. • Improved brand reach and engagement by analyzing and optimizing social media strategies. • Provided dynamic and comprehensive leadership to outsourced teams, including PR firms, marketing companies, writers, and influencers. • Charted the successful development of an affiliate network to generate additional revenue.• Earned recognition for launching a new product that achieved the status of the company’s second most popular product within one year.Amazon: Managed A to Z of Amazon marketing for Mediflow on both Vendor Central and Seller Central platforms.• Managed PPC Advertisement for Amazon USA, Canada, UK, France, and Germany.• Created Amazon Store, A+ pages, images with infographics, videos, product listings. • Supervised customer service and monitored Amazon reviews.• Launched Amazon Vine and Early Review Program to generate reviews for new products. • Coordinated with Operations when setting up shipping rates or tracking product stock. Show less

SEM Projects:• Designed, maintained and optimized all aspects of advertising campaigns for the company and its clients on platforms that include Google AdWords, Facebook, LinkedIn, and Amazon.• Conceptualized and created project strategy documents, present to both internal and external clients for final approval.SEO and Site Revamp:• Performed continuous keyword and competition research.• Collaborated with copywriters to optimize content to be search engine friendly, as well… Show more SEM Projects:• Designed, maintained and optimized all aspects of advertising campaigns for the company and its clients on platforms that include Google AdWords, Facebook, LinkedIn, and Amazon.• Conceptualized and created project strategy documents, present to both internal and external clients for final approval.SEO and Site Revamp:• Performed continuous keyword and competition research.• Collaborated with copywriters to optimize content to be search engine friendly, as well as informative for the end user.• Utilize various web analytics, such as heat map, A/B testing, and sales funnel to monitor and analyze users’ onsite behavior.• Devised Amazon SEO internal training guide for the copy writers.Email Marketing & Social Media:• Oversee all social media content and e-blast performance.• Aligned content with overall marketing objectives and strategy.Reporting & Analysis:• Generated reports and analyze traffic using Google Analytics and Tend.• Compiled project progress through communication with team members.• Organized and produce monthly report to present to clients. • Created company-wide standard KPIs for campaign performance and established reporting format. Sales & Marketing:• Identified opportunities and generate leads through various online marketing campaigns in collaboration with the sales team.• Formulated and developed project proposals and project action plans for future projects. • Generated 400% business growth within first year through effective partnership with sales team. Show less

SEM SPECIALIST• Produced weekly reports on AdWords and BingAds for PPC campaigns across all the brands.• Audited sites through Google Analytics for one of Canada’s largest tour operator’s SEO.• Observed ROI for third-party online advertisements through Google Analytics and Fireclick.• Supervised social media sites through Facebook Insight, Brandify, Sysomos and Google Analytics.• Chaired AdWords and BingAds accounts, creating PPC for search, display, YouTube and mobile with… Show more SEM SPECIALIST• Produced weekly reports on AdWords and BingAds for PPC campaigns across all the brands.• Audited sites through Google Analytics for one of Canada’s largest tour operator’s SEO.• Observed ROI for third-party online advertisements through Google Analytics and Fireclick.• Supervised social media sites through Facebook Insight, Brandify, Sysomos and Google Analytics.• Chaired AdWords and BingAds accounts, creating PPC for search, display, YouTube and mobile with a monthly budget of half a million dollars.• Elevated and optimized landing pages. Show less

• Executed various SEO projects for clients.• Drafted and edited web content, user guides and help files for software.• Partnered with in-house Content Management Systems.• Authored business proposals and business letters.• Managed mass e-mail campaign and AdWords accounts.

Tele-commuted and developed a language specific database with an international team of linguists