As the Business Director at ActiveMedia Pakistan, I lead the strategic planning and execution of brand activation, events, and experiential marketing campaigns for a diverse portfolio of clients. I have more than 18 years of experience in management and marketing, with a proven track record of enhancing organizational capability, performance, commitment, and results.I have successfully managed multiple functions, including business development, client services, operations, and finance, with a high degree of business acumen and problem-solving skills. I have also played a key role in department startups, succession planning and management, organization restructuring, and administrative services. My core competencies include marketing communications, new business development, and customer relationship management. I am passionate about delivering innovative and impactful solutions that create value for our clients and stakeholders.