Worked with M/S Kewalram Chanrai Group-Nigeria(Fish/Agriculture division) under company name M/S Sunola Foods Ltd. & Springfield Agro Ltd. at Lagos & Ibadan-NigeriaMajor work responsibilities includes-To handle sales of frozen fish trade based at Lagos.-Identifying new potential geographical locations and setting up new branch.-To plan,set and execute new customer acquisition strategy as a team to increase sales volume & profitability.-To monitor and control sales & collections on daily basis in order to maintain market share keeping the cash flow and profitability on priority as a team.-To provide input to sales and distribution system using past experience and running market trends in order to improve and achieve more.-To learn and react tactfully to get the targeted results from the available resources in efficient way.-To monitor price reviews based on market demand & supply to utilize the opportunity to get best possible contribution from available stock at any point of time.-Customer meets/telephonic conversation & market visits on regular basis to obtain their important inputs about fish on size, origin, packing,price and quality parameters to procure right stock to match the market demand at right time.-Other areas being handled are stock clearance based on FIFO method ( first in first order) before their expiry date, customer relationship management, sales forecasting and cash flow plan etc.-Monitoring the stock movement, predicting the shortage of stocks against demand and informing the procurement team accordingly.-Forecasting on demand and supply analysis.

Got transferred to Cairo-Egypt from Nigeria in the same company as Location head-sales with almost similar responsibilities handled in Nigeria for 4 & ½ years,New challenges handled are listed below-To establish packaged food i.e. canned fish, frozen fish and frozen meat business in cities like Alexandria & Cairo and later to other major cities.-Customer location mapping, product requirement information, competition information, high end customer profiling, price monitoring based on the market condition, stock liquidation within specified period, retail customer information and customer satisfaction survey, new customer acquisition plan etc were some major activities done to acquire new markets. Other major task was to increase company’s market share of 5 % to 20% in the year 2012-2013.

Managed sales of frozen fish of a branch with demand and supply equation which involved space planning,indenting products,setting customer wise targets based on the potential and achieving same with given sales team,clearing stock before deadline with strict guidelines of FIFO ( first in first order),managing complete reports on targets vs achievement on daily basis with action plans on shortfalls, collecting market information on competition and sending same to the management on daily basis in order to maintain the sales turnover consistent, local market visits on regular basis & outstation customers based on the situation in order to maintain healthy relation to get better cooperation and input towards stock planning with respect to the demand and competition in the market to maintain the lead.

Handled sales of Designer´s Candles, Aromatherapy range i.e. essential oils, oil burners, simmer vases, bath salts, incense sticks, perfumed candles, & potpourris-Responsibilities handled were managing primary & secondary sales with the help of Sales team and distributors as per the targets, appointment of new distributors in new territories.-Traveled to different territories when and where required for promoting sales & training sales team to make them more competent in the industry.-Planned, coordinated & managed the whole sales and supply in line with demand on special events like marriages and parties in order to maintain the leadership in the market for designer´s candles and other aromatherapy products like reed diffusers, oil burners, simmer vases in the market.-Interacted with merchandisers of the retail chain stores in order to improve sales and to collect important customer´s suggestions and ideas to bring improvement in sales and products on regular basis.-Inventory management, visual merchandising, backroom stock planning as a routine task without failure at company´s hired kiosk in stores like Shoppers stop and West side across India.-Managed corporate sales as special sales opportunity during festive seasons like Diwali and Christmas.Achievements: Maintained good rapport with customers like Shopper Stop, Life Style International, West side, Ebony, Pantaloon retail chains and Pharmaceutical companies.