• • Business plan and budgeting, strategic planning, implementation, co-ordination of all marketing strategies to accomplish Organizational goals.• Branding and annual PR plan and ensuring its smooth functioning.• Market Research and new product development.• Development of cross referral network between RAK Hospital and RAK Medical Center clinics and execution of its roll out plan.• Digital marketing to ensure the high level cost effective online market presence• Managing corporate relations.• Partners with pharmacy, Laboratory, billing, insurance team to obtain customer-driven metrics to identify product and services that are both feasible and profitable for the Company.• Provides business case to Segment leaders to support data-driven decisions on when/where to scale-up proof-of- concept differentiated customer products and services• Provides business case to executive team to support prioritization and selection of investment areas for new value propositions;• Drives execution on products and services while utilizing common product/service platforms, where possible. • Ensures delivery of targeted patient experience for designated department across hospital, balancing segment value potential and cost-to-serve• Evaluates the actual experience in each channel and provide input to channel leaders as needed to enhance the patient experience.• Serves as subject matter expert proactively provides perspectives and ideas on current and emerging key issues affecting segment

• Designing and implementing the strategy that fulfill the objectives, maximizes revenues, profits and market share of the company while streamlining overall operations pertaining to sales promotion, product launch and business development.• Keeping track on revenue and expenses of the company to meet revenue and profitability targets; accountable for taking approval for revenue and expenses budget for next year.• Leading and mentoring the sales team, and manages local distributors to ensure sufficient effort and resources are in place to achieve the business unit goals and objectives• Responsible for reviewing all in-coming orders to ensure the terms and conditions meet Company expectations. . •Judiciously taking proactive measures relating to factors impacting trade in order to grab the opportunities and providing valuable inputs for fine tuning the sales and the marketing strategies; involved in generating inquiries & target potential clients to build & maintain working relationship.• Establishing strategic alliances / tie-ups with financially strong and reliable dealers, resulting in deeper market penetration and reach; responsible for reviewing deals and their terms & conditions to ensure their conformity with company’s expectation• Conducting detailed market research and feasibility study to analyse the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the brand visibility strategies; reviewing and interpreting competition after in-depth analysis of market information• Working with front line team to set clear long and near term priorities and objectives, provide them candid and timely performance feedback; responsible for coaching front line team through regular performance feedback.

• Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs. • Shouldered the responsibility of providing aid in business issues such as identifying growth opportunities, led generation while achieving business objectives, implementing policies and executing corporate strategies. • Designed and implemented innovative sales and marketing strategies to acquire and retain reasonable marketing share in competitive scenario. • Reviewed and interpreted the competition & market information to fine-tune strategies whilst identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability and enhance revenue.