•Managing the Business operation ,business development , sale& marketing strategies at Middle East •Headed & Managed full spectrum of business initiates at G.C.C region and coordination with affiliate’s at USA and France •Provide to company leadership market feedback and report on successes, challenges, and areas for improvement for the GCC region •Maintain strong relationships and communication across the sales functions and regional counterparts for collaborations•Drive increased revenue and profit to achieve the Company`s ambitious growth.•Heading Group companies for Business Development – Cosmoceutical distribution, Dermatology Clinics •Managing Team of Business development managers, Sales Managers & Departmental Heads. •Planning and forecasting vertical and horizontal expansion of business in MENA region.• Managing local and international trade shows and exhibitions to build networks, analyze market trends, and build awareness about new products ,new segment opportunities.• Responsible for the marketing plan for optimizing the outcomes of the marketing activities

• Responsible for buying operation , Leaf production and marketing as per organization standards • Lead and managed Leaf Ops Strategy in line with company corporate strategies & policies.• Ensure implementation of PMI Good Agriculture Practices (GAP) & Agricultural Labor Practices • Engaged with Sustainability to ensure awareness of agricultural programs and building relationships with stakeholders.• Managing leaf buying operations in the respective region• Responsible for audits for Leaf function& Maintain market share as required.• Managed logistics & shipments b/w Procurement Centers & Factory at an optimum cost.• Preparing and monitoring revenue &CAPEX budgets for buying points.• Support Operation Finance Div. during annual financial and long range business planning• Organized and conducted Employee Engagement/Team Building Activities as requirement of teams• Ensured implementation and certification of quality management (QMS) ISO:9001, Occupational Health and Safety Management system OHSAS:8001 and Environment Management System ISO:14001 at work place• Assist in rolling out the PMI Global Operations Survey Monitor closely Market Intelligence and report competitor activities accordingly.• Built strong relationship with customers and stake holders regarding PMI Good Agriculture practices• Implemented company Corporate Social Responsibility (CSR) initiative. Forestation, clean draining water, free medical camp

• Provided leadership and support to regional Asia agronomy team in Good Agriculture Practices (GAP), leaf purchasing and process flow management. • Managed Asia level Agronomy initiatives related to agronomic practices, crop integrity and quality at Vertically Integrated (VI) markets to meets company’s standards.• Identified plan implement efficiency & improvement in VI markets and agronomy projects for Asia Region. • Maintained and enhance active participation in global initiatives within the company to optimize and bring in synergies in the Asia leaf buying, quality grading in sales& marketing.• Ensured a Global team structure for learning, sharing techniques and agile organization

•Responsible & implemented Agronomy plans at farms and coordination with farming community regarding PMI Good Agriculture Practices (GAP) to maintain and improve yield & quality of crop. • Managed the field force and junior agronomists to ensure Crop inputs for sustainable agriculture• Organizing training & education for field staffs as well as for farmers on Best Agronomic Practices, Integrated Pest Management (IPM) and the safe use of CPA’s (Crop Protecting Agents) to reduce cost of production, improve quality and minimize the residue level (MRL's) in leaf as per PMI guidelines.•Ensured crop assessment through advanced tools (GPS) & forecasting for the business requirements •Ensure implementation of PMI Good Agriculture Practices (GAP) & Agricultural Labor Practices (ALP) through contracted farmers i.e. produce desirable quantity & quality of tobacco in compliant environment.•Ensure availability of crop inputs for contracted farmers; meet all related statutory/regulatory requirements. •Ensure participation in Pakistan Tobacco Board (PTB) cost of production committee meetings