Looking after country wide retail operationsconcept develeopment of new store formatsbusiness development network expansion and upgradation

Home Store Project

Looking after nationwide retail business, modern trade and export opportunities, brand expansion

Responsibilities • Managing retail operations of 14 outlets in 12 cities of Punjab• Achievement of 581 million sale targets• Managing demand and supply process to capitalize the seasonal business• HR management with respect to hiring, training and development and career advancement• Execution and monitoring of BTL activities• Reinforcement of brand activation process• Development and implementation of SOP to standardize operations across the networkAchievementsSuccessfully launched 3 new outlets190% Growth against last year in the month of January

Developing strategies for launching speciality stores and express stores in Pakistan under the name of HOC

Retail Specialist

As Category Manager with one of the world’s largest German cash and carry company in Pakistan on middle management and in pioneer team to launch its operations in Pakistan my portfolio was to contribute Rs 200 Million business and achieving other income targets in the area of Garments Shoes and Luggage and strategically manage that departmentOperational activities include-Up to date market intelligence-Developing assortment, buying plans according to season, promotional plans, OTB management. -Achieving financial targets for sales, margins, rotation and later income.-Supplier sourcing, contract negotiation and building and managing long term relations with them based on WIN WIN strategy-Own Brands development and management according to international company concepts-Cross divisional activities with operations and administration to manage promotion, visual merchandising, key accounts etcAchievements-Successful launch of METRO Cash & Carry Operations in Pakistan in 2006 by delivering company business model and successful contract negotiation-Efficient management of 2 Metro Store Openings in one day-Achievement of income and financial targets

It was a product management job where I was responsible for-Development and management of new competitive products as per market requirement & merchandise procurement process management-Estimating and managing the Brand Trading Concepts of Bata’s Brand to ensure that every brand has a significant contribution in the business-Management of Trade Marketing Activities of Wholesale Department -Management of distribution system for effective market capitalization

It was a sales planning and management job which has empowered me to manage a Sales office with respect to a network of dealers for sales and recoveries, merchandise requirement & stock management.