As the Digital Marketing Specialist at Yacooti , I lead strategic digital initiatives that drive brand awareness, engagement and growth . My role encompasses end-to-end campaign management across various digital platforms, with a focus on optimizing content to enhance audience reach and engagement.

As the founder of Kids Arise Vihiga, I lead a youth-focused nonprofit organization dedicated to unlocking the immense potential of children and helping them achieve their dreams. My role involves overseeing all aspects of the organization, from program development to partnerships, ensuring that our initiatives are impactful and aligned with our core values of creativity, innovation, leadership, and community empowerment. Key responsibilities include:- **Strategic Leadership**: Setting the vision and direction for the organization, guiding its growth, and ensuring that programs and initiatives align with our mission to empower children and youth.- **Program Development and Management**: Designing and implementing programs that focus on mentorship, education, environmental conservation, and skills development. - **Partnership Building**: Building and nurturing relationships with local and international organizations, schools, and community leaders to ensure the success of our programs and initiatives.- **Community Engagement**: Leading efforts to engage with communities, especially vulnerable populations, through outreach, training, and awareness programs. I ensure that the voices of the children we serve are heard and that their needs are met.- **Fundraising and Resource Mobilization**: Securing funding, resources, and partnerships to sustain the organization’s operations and expand its impact.- **Advocacy and Public Speaking**: Representing the organization in public forums, advocating for children’s rights, and raising awareness about social issues affecting the young people, such as access to education, menstrual health, and environmental conservation.Through Kids Arise Vihiga, I have been able to combine my passion for child empowerment with my commitment to community development, working to make a lasting, positive impact on the next generation.

As the County Youth Officer, I led youth-focused initiatives, driving community engagement, disaster response, and KRCS awareness programs for Kenya Red Cross, Vihiga Branch.In this role, I coordinated teams of youth volunteers, designed and implemented youth programs, secured strategic partnerships, and built connections to support youth activities across the county. Key responsibilities included:- **Program Development**: Designed and managed youth-led projects focused on disaster preparedness, health, and community service.- **Volunteer Training**: Trained and mentored youth volunteers in community engagement.- **Community Outreach**: Conducted outreach campaigns to promote Red Cross values and foster youth participation.- **Partnership Building**: Established partnerships with local organizations to expand resources and support youth initiatives.- **Event Coordination**: Organized workshops, drives, and awareness events in collaboration with local stakeholders.This role strengthened my skills in leadership, program management, and strategic partnership building, enabling impactful contributions within my community.

Here’s a brief description for your role as a Public Communications Intern at the County Government of Vihiga:As a Public Communications Intern, I supported the County Government of Vihiga's outreach and engagement efforts by assisting in content creation, media relations, and public awareness campaigns. My role involved:- **Content Creation**: Developed content for press releases, social media, and official communications to inform and engage the public.- **Media Relations**: Coordinated with local media outlets to ensure accurate and timely coverage of county initiatives and events.- **Community Engagement**: Assisted in planning public events , promoting transparency and fostering community relations.- **Administrative Support**: Provided administrative assistance within the communications department, helping manage communications records and resources.This internship enhanced my skills in public relations, content creation, and media coordination, allowing me to contribute effectively to government communication efforts.

As a Communications and Administration Intern at the Center for Justice, Governance, and Environmental Action, I supported both the communications and administrative functions of the organization, contributing to its advocacy efforts and efficient operations. My responsibilities included:- **Content Development**: Assisting in the creation of communication materials, including newsletters, press releases, and social media content, to promote the organization's initiatives and raise awareness about key issues.- **Media Coordination**: Coordinating with media outlets to ensure the accurate dissemination of information related to the organization’s activities and events.- **Administrative Support**: Providing administrative assistance to the team, including managing schedules, organizing meetings, and maintaining organizational records.- **Event Planning**: Supporting the organization of workshops, conferences, and community outreach events to further the organization's advocacy work in justice, governance, and environmental action.This role enhanced my skills in strategic communications, content creation, media relations, and administrative coordination, all while deepening my understanding of governance and environmental justice issues.