As an accomplished artist and director with over 15 years of experience, I've been privileged to collaborate with esteemed entities such as Netflix, Warner Music Group, Universal Music Group, and the BBC, shaping captivating narratives and visual experiences. My journey has been significantly enriched by my leading work with Unreal Engine, where I've spearheaded projects that have redefined standards within the film and TV industry. Notably, I've had the honor of training professionals within the esteemed IATSE ADG 800 and 829 contributing to the evolution of Virtual Art Department methodologies. With a strong foundation in creating live experiences, music videos, and social media content that have resonated with over 350 million viewers online, I am deeply committed to pushing creative boundaries and delivering immersive storytelling experiences that captivate audiences worldwide.I have directed music videos, social content, and promos for artists such as Justin Bieber, Ed Sheeran, Coldplay, Wiz Khalifa, Aretha Franklin, and Dua Lipa, blending bespoke AI production technology to create engaging and innovative content. In addition to traditional music videos, I have also pioneered new interactive music videos, motion graphics, video branding, and templates for incorporating the audience live via any social media platform.Unreal Engine fellow (World building 2022), creator of 'The Artist's Guide to Unreal' courses, and Final Pixel Acadmey's VAD Level 1 course. I am on the leading edge of leveraging emerging AI to expand the production capabilities of the teams I work with, while maintaining a highly ethical approach to artists' rights.In addition to my work in the music industry, I founded and served as the CEO of my own Venture Capitalist-funded startup for five years. I developed a world-first live-streaming content and technology platform for broadcasting to social media, which was so successful that the BBC acquired it for their exclusive use.Created content for and performed live video shows to over 100,000 people with DJs such as David Guetta, Armin Van Burren, and Boys Noize.