Develop a marketing communications plan including strategy, goals, budget and tacticsDevelop media relations strategy, seeking high-level placements in print, broadcast and online mediaCoordinate all public relations activitiesDirect social media team to engage audiences across traditional and new mediaLeverage existing media relationships and cultivate new contacts within business and industry mediaManage media inquiries and interview requestsCreate content for press releases, byline articles and keynote presentationsMonitor, analyze and communicate PR results on a quarterly basisEvaluate opportunities for partnerships, sponsorship and advertising on an on-going basis.