• Implementing branding & digital marketing transformations and innovations & Targeting more than 12 countries’ populations apart from the domestic.• Building & Leading content strategy team (web, blogs, visuals, videos, etc.)• Developing social media and brand development roadmap for more than 50 Million TG Through (paid & organic)• Working on brand identity through PR, Media & e-reputation strategies.• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages & competition analysis.• Brand strategy segregation & implementation for International & domestic• Performing SEO, SMM, Social media, Email Marketing, GDN Networks,YouTube audits to identify various issues impacting digital marketing, ROI & Brand Execution Performance.• Identifying new opportunities to encourage engagements for the ORG.

• Develop, implement and manage our social media strategy.• Designed and executed global social media strategy for more than 100 + clients & in-house across 10.0M followers on Facebook, Instagram, LinkedIn, Twitter, Vimeo, YouTube & Snapchat, etc.• Increased social media lead generation by approx. 46% quarterly via generating continuous brand recognition, leads, and generation, and benefits in revenue through regular engagement with customers and followers.• Monitored the in-house teams to represent the voice of the customer to generate new blog post ideas and amplify those posts on social media.• Developed automated reporting on Multi client social media KPIs for• executive leadership/clients to save efforts and timing in understanding the complex analytics.

• Develop and manage the digital marketing plans of the company by utilizing a range of techniques including E-commerce, Search Engine Marketing (SEM), SEO, PPC, Email marketing, Video Marketing, blogging & organic social media, B2B etc.• Conceptualizing, developing, and presenting innovative digital marketing strategies to increase sales and profitability. Apply Search Engine• Marketing (SEM), Search Engine Optimization (SEO), and Social Media Marketing strategies across integrated marketing programs designed to improve business and increase profitability.• Approving and overseeing the creative development of online promotional materials, website content, advertisements, and other internet-based marketing-related projects.• Measuring and reporting the day to day & monthly performances

• Designing a multi-pronged and comprehensive marketing Strategy for the hospitality group• Create high-quality marketing strategy documentation, including product briefs• Organic & Paid Social Media Marketing• Email Marketing for more than 17+ properties of the group• Plan and executions of digital branding schemas for other in-house projects• Team handling of designers, content writers, copy checkers, and marketing• Develop budget strategies to balance objectives with customer satisfaction maximization• Initiate market research studies and analyze feedback.• Analyze business developments and monitor market trends and ensure implementations• Work with the communications team to drive the internal promotion of company programs.• Increased website traffic Each month using cutting-edge inbound marketing• Coordinate with internal business divisions, and agencies to ensure the smooth transitions

• Developing and implementing effective search engine optimization (SEO) strategies• Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities• Managing offsite and onsite optimization projects and reporting on performance• Conduct keyword research to guide content teams• Review technical SEO issues and recommend fixes• Optimize website content, landing pages, and paid search copy• Direct off-page optimization projects (e.g., link-building)• Collect data and report on traffic, rankings, and other SEO aspects