Ujaya Shakya work email
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Over 20 years of diverse experience in the field of strategic 360-degree communication, branding and social communication development. Developed and implemented successful advertising campaigns, media & PR strategy and BCC programs. Well known for effective planning skills, strong business development capabilities and the ability to maintain sound and lasting relationship with clients.Spearheads one of the most awarded communication group based in Kathmandu, which has reinvented communication and brand marketing in Nepal, by introducing dedicated verticals specialized in Media Planning & Buying, Contemporary Creative Solutions, Experiential Marketing & Activation, Rural Communication & Visual Merchandising, Digital & Social Media Optimization, PR & Event Management.Experience in leading marketing communications and brand management for diverse industries, which includes some of the largest FMCG brands, financial & insurance products, consumer durables, automobiles, telecommunication and development sector projects. Have assisted several global brands to successfully launch in Nepal.Winner for Flame Leadership Award from the Rural Marketing Association of India (RMAI). Received the “Asia’s Most Admired Marketing Leader Award” at the 14th edition of CMO Asia held in Singapore. A regular columnist for international publications like Campaign Asia-Pacific & Campaign India; and is proud to have started the 1st regular advertising column in Nepal called ‘Brand Basics’.Authored book on brand and advertising called ‘Brandsutra’, which was published in the year 2015. He is also regularly invited as a jury member for advertising & brand awards across the globe.Core forte:• Overall business management, P&L management and extensive background in team leadership.• Ability to create and manage high impact communication campaigns.• Experience in strategy planning with the goal of effectively leveraging all aspects of media opportunities. • Brand/Corporate strategy and brand management. • Identify new opportunities and expand market share.
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FounderOutreach NepalNepal
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First Vice PresidentAdvertising Association Of Nepal Jan 2024 - PresentKathmandu, Bāgmatī, NepalEngage all key stakeholders in our advertising ecosystem. Working closely with the President to bring fresh perspectives and integrating AI, tech solutions and digital innovations to revitalize Nepali advertising. The goal is to attract more youth engagement by redefining our advertising ecosystem, embracing a more unconventional approach for transformative impact. Also responsible for international relationships.
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FounderOutreach Nepal Oct 2003 - PresentKathmanduTo supervise, manage and lead a team of highly qualified senior executives from multi-ethnic backgrounds for the achievement of the overall company objectives. Involved in planning, organizing and coordinating the overall functions of the company on every day basis. Responsible for providing business plans related to client’s business, involving:- Strategic Brand Planning- Media Strategy- Successful Entry into Nepal market- PR Strategies- Behavior Change CommunicationHave always been passionate about development sector projects from the beginning of the career and have played key role in more than 15 behavior change communication projects, social marketing assignments & advocacy programs of ILO, FHI, PSI, AED, UNICEF, UNDP, JHU/ USAID, GTZ, Nepal CRS, Local authorities, Nepal Government & others. Outreach Nepal is one of the most awarded agencies in Nepal and has been winning awards in the international forums representing Nepal. Outreach is three-time finalist in the Campaign South Asian Independent Agency of the year in the year 2015, 2016 & 2017 and was awarded in 2016. Outreach is the most awarded agency in the 9th Crity Award 2017 organized by Advertising Association of Nepal (AAN) and have also won multiple awards in Flame Award Asia in both 2017 & 2018, Abby Awards at Goafest 2018 organized by The Advertising Club and Advertising Agencies Association of India (AAAI). Outreach was also in the finalist of Ad Stars, South Korea in 2014. You can learn more about Outreach Nepal at http://outreachnepal.com, https://www.facebook.com/outreachnepal, https://www.youtube.com/OutreachNepal
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AuthorBrandsutra 2015 - PresentKathmanduBrandsutra is perhaps the first book on advertising & brand communication in Nepal by the practicing professional. It is a compilation of my contributions to the "Brand Basics" column of The Himalayan Times' Perspectives. The book is edited by Professor Ujjwal K Chowdhury, Dean, Media-Communication- Design, Amity University, Mumbai and published by FinePrints (http://fineprint.com.np) in 2015, a leading publishing house based in Kathmandu. The book includes the foreword from Mr. Sam Balsara, Chairman & Managing Director of Madison World and Madison Communications, Former President, Advertising Club Bombay, Former President, Advertising Association of India. And blurbs from key personalities from corporate & advertising fraternity in the region.The chapters of the book touch upon the diverse topics of brand building, rural marketing, advertising and marketing communication with key lessons & examples cited from both local & international case studies.You can learn more about the book at http://www.brandsutra.info, https://www.facebook.com/brandsutra.np
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Contributing WriterCampaign India Feb 2018 - PresentMumbai Area, IndiaHave been regularly contributing articles in the prestigious advertising, marketing, digital & PR news publication - Campaign India column "View from Nepal" since Feb 2018. You can read my articles published in Campaign India by clicking the web link below:http://www.campaignindia.in -
Contributing WriterCampaign Asia 2014 - PresentHong KongHave been regularly contributing articles in the prestigious advertising, marketing, digital & PR news publication - Campaign Asia-Pacific column "Dispatch from Nepal" since 2014. You can read my articles published in Campaign Asia by clicking the web link below:http://www.campaignasia.com/Author/701964,Ujaya+Shakya.aspx
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DirectorLemon Pvt. Ltd. 2010 - PresentKathmandu, NepalLemon is the first organized BTL agency in the country providing services in terms of consumer activations, rural marketing, trade marketing, visual merchandizing, event & direct promotions. Lemon employs over 25 full time employees & over 200 project staffs working for some of the largest FMCG brands, telecom operators, mobile handsets, automobile & consumer durables.Lemon has been winning awards beyond Nepal borders since 2016. They have been the highest award-winning agency in the Emerging Market Category in Flame Awards Asia organized by Rural Marketing Association of India (RMAI) both in 2017 & 2018. They won a first international award for Nepal in Integrated marketing communication for their school activation project with Dabur Real at Flame Awards Asia 2016, New Delhi. They were also nominated as the finalist at AD Stars, South Korea in 2015. You can learn more about Lemon at http://lemon.com.np, https://www.facebook.com/lemonpl
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AdvisorDigitalin Pvt. Ltd. Apr 2013 - PresentKathmandu, NepalDigtalIN is the first digital agency set-up started by the experience-advertising group in the changing context of digital landscape of the country. A team comprises of young & dynamic team who are capable of providing services in terms of content & campaign development, managing social media ecosystem, internet advertising, developing corporate & micro sites, app development, search engine marketing/ optimization etc.They are currently servicing some of key brands from the diverse portfolio of beverage, liquor, financial products, home decor & construction items & FMCGs in this new media providing measurable ROI to their clients business.DigitalIn won all three awards in digital category at the 9th Crity Awards organized by Advertising Association of Nepal (AAN) in 2017.You can learn more about DigitalIN at www.digitalIn.com.np, https://www.facebook.com/digitalintalks
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Board Of DirectorKriti Capital & Investments Ltd. Jun 2013 - PresentKathmandu, NepalKriti Capital & Investments Ltd. is a public limited company established by a group of professionals who have realized the need and understood the benefits of institutionalizing investment banking services in Nepal. Established with the motto of ‘creating growth opportunities', they aims to be an efficient and effective medium for capital mobilization to earn superior return on capital invested. You can learn more about Kriti Capital at http://www.kriticapital.com.np, https://www.facebook.com/KritiCapital -
MemberIaa - Nepal Chapter Jul 2013 - PresentKathmanduIAA - Nepal Chapter is launched in Nepal on Jul-13www.iaaglobal.org
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Vice PresidentAdvertising Association Of Nepal Dec 2014 - Dec 2018KathmanduResponsible for international relationship on behalf of Advertising Association of Nepal.Key responsibilities include inviting international delegates to share their knowledge with our member agencies and other stakeholders from branding & marketing communication fraternity. Also responsible for strategic tie-up with international marketing communication bodies in the region & across the world. Creating opportunities for the member agencies to participate in international seminars, training & workshops to learn global practices in the marketing communication industry. You can learn more about Advertising Association of Nepal at http://adnepal.org.np
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Executive Board MemberAdvertising Association Of Nepal Apr 2013 - Dec 2014Kathmandu, Nepalwww.adnepal.org.np
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Visiting FacultyKathmandu University School Of Management Jan 2008 - Dec 2010KathmanduMarketing Communication -
Account ManagerJwt Nov 2000 - Sep 2003KathmanduStarted communication career with JWT in account management department. Was responsible for planning, ideating, executing & managing development sector clients like Family Health International (FHI/AIDSCAP - Dhale Dai campaign), Nepal Fertility Care Center/ Pariwar Swastha Sewa Nigam (PSSN) Network, UNICEF: Nutrition Program (Iodine Deficiency Disorders and Universal Salt Iodization), UNICEF: Children Distance for Basic Education Program and others. Most of these campaigns are the benchmark for successful social communication projects in Nepal.During the tenure, I also had an opportunity to successfully launched Exide Batteries, Tata Indica and Tang (Kraft Foods). Lead the team to launched Johnnie Walker Club in Kathmandu elite circle. Managed day to day business of campaign development & media planning for the premium 5-star property Soaltee Crowne Plaza Hotel & it's over 5 restaurant outlets including planning for one of the most successful domestic brand Chocofun (Sujal Foods).
Ujaya Shakya Skills
Frequently Asked Questions about Ujaya Shakya
What company does Ujaya Shakya work for?
Ujaya Shakya works for Outreach Nepal
What is Ujaya Shakya's role at the current company?
Ujaya Shakya's current role is Founder.
What is Ujaya Shakya's email address?
Ujaya Shakya's email address is sh****@****ail.com
What are some of Ujaya Shakya's interests?
Ujaya Shakya has interest in Bath And Body Works India, Qench, Rural Television Nepal, Hrvatski Nogometni Savez, Boutique Store, Asha Special School, Pycus Brand Station Inc, Media Agency, Khayaali Pulao Cuisines, Community.
What skills is Ujaya Shakya known for?
Ujaya Shakya has skills like Brand Management, Marketing Communications, Advertising, Media Planning, Marketing Strategy, Public Relations, Strategy, Integrated Marketing, Marketing, Strategic Planning, Business Development, Digital Marketing.
Who are Ujaya Shakya's colleagues?
Ujaya Shakya's colleagues are Chitrdeepak Kathayat, Pritina Shakya, Kritam Maharjan, Abhijit Bose, Dev Raj Mainali, Saroj Maharjan, Binaya Lamichhane.
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