Shalabh Saxena Email & Phone Number

New Delhi, Delhi, India

Brand Campaign Marketing, Impacts & Innovations, and Digital Marketing with a specialization in Direct-to-Consumer (D2C) strategies and Social Media management.Currently spearheading media campaigns for Dabur across diverse product categories including Home & Personal Care, Health Care, Food & Beverages, and Baby Care products, as well as leading new initiatives.Key Responsibilities:- Collaborating closely with the product development team to ensure timely updates on product positioning and market reviews.- Orchestrating productive engagements with agency partners to develop effective media plans tailored to various product campaigns.- Liaising with category heads to comprehensively understand product requirements, including positioning, target audience, distribution channels, and sales goals, to craft holistic media strategies covering all relevant platforms.Passionate about leveraging innovative marketing techniques to drive brand awareness, engagement, and ultimately, consumer loyalty. Dedicated to fostering collaborative relationships and achieving measurable results in the ever-evolving landscape of brand marketing and consumer engagement.

Gurugram, Haryana, India

Responsible for conceptualizing & executing advertising campaigns meeting brands marketing objectives and emulates the brand persona.

Gurgaon, India

- Spearheaded media planning, communication, new business development, client servicing, process refinement, and business execution.- Managed prominent clients such as OPPO Mobile, Hitachi Corp., and HMSI.- Fostered strong client relationships, offering unwavering support for all media-related needs.- Pioneered opportunities across media landscapes to reinforce brand presence.- Translated client briefs into actionable plans, ensuring on-time delivery through resource coordination.- Facilitated seamless coordination with channel partners for effective media campaign execution.

Gurgaon, India

- Led media audit, consulting, pre-plan review, process enhancement, cost benchmarking, agency pitch planning, transitions, and client servicing.- Oversaw regional projects and local Accenture teams, guiding them through project cycles.- Managed relationships with clients including Dabur India, Maruti-Suzuki, and L’Oréal India.- Ideated and conceptualized brand communication plans.- Coordinated with media agencies to meet client audit and benchmarking expectations.

Gurgaon, India

- Media planning and execution strategy :Tactical and long term media planning- Content and Concept Creation : Exploring innovative media opportunities, driving integrations and innovations across mediums- Tactical and Strategic media solutions : Collecting market intelligence and mapping competition media advances- Vertical Specific media solutions: Working closely with vertical leads to formulate specific long term media solutions, finalizing budget allocation and media strategy- Date Value Campaigns: Planning and Executing various date value campaigns and evaluating them on specific business growth parametersClients: RSPL, Dish Tv

New Delhi, Delhi, India

- Analyze & Identifying target audience, Television Viewership Pattern, Reading Habits and Lifestyles- Develop engaging presentations and proposals to support business team- Media research & analysis for various campaigns- Client servicing & handling (Digital Content) for campaigns distribution on various television network (Clients: DAVP, HMSI, Kajaria Tiles, OPPO, Vini, HUL, etc)

Www.Youthkiawaaz.Com

Pgdm In General Management, Marketing/Marketing Management, General

Bachelor Of Technology, Computer Science And Engineering

10Th & 12Th, Science (Icse/Isc Board)