Successfully led the launch of Gold's Gym in Switzerland, managing all phases from strategic planning to the grand opening and ongoing operations of the first franchise studio. Ensured seamless design adaptation and brand acceptance in the Swiss market through close communication with Gold's Gym International.

As Consumer Experience representative, I led initiatives to optimize UX for acquisition-focused must-win battles and collaborated with the NPS stream to identify and address customer pain points. I transformed customer journeys across multiple touchpoints, ensuring seamless experiences by leveraging data and coordinating between IT, product, marketing, and sales. Through a creative and empathetic approach, I drove product launches that enhanced satisfaction and engagement.

Managed cross-functional projects in Consumer Journey and OMNI-Channel team, focusing on ideation and prototyping to enhance consumer-centricity and reduce pain points. Such as the optimization of Direct Retail customer flows in boutiques or developing SOP documentation within Capability Management stream.

Build brand awareness and sales growth in the Swiss German region. Managing up to 20 direct reports for training, recruitment, and performance tracking. Organized customer events and enhanced field coach efficiency through personalized training.

Designed mechanical components and electronic assemblies for electric wheelchairs, developed prototype testing equipment for part validation, and implemented testing processes with full documentation for serial production.

Completed mandatory Swiss military service, advancing through extended training to achieve the rank of Warrant Officer, with responsibility for over 200 recruits.

Completed a 4-year apprenticeship as a technical designer at a global leader in precision rotational products, while earning a Federal Vocational Baccalaureate through part-time schooling.