Shalina Patel Email & Phone Number

Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Executed Ada's employer brand strategy, increasing brand recognition by 21%.• Launched brand campaigns achieving a 78% increase in social engagement.• 31% increase in quality applications for top-of-funnel recruitment.• 34% higher conversion rates from awareness to application.• Initialized market penetration calculation increasing our presence from 1.5% to 3.28%.• LinkedIn followers increased by 10k over 8 months.

Toronto, Ontario, Canada

I transformed talent acquisition marketing for PwC Canada, re-imagining the way we connect with candidates. Leading the development and execution of the firms employee value proposition (EVP), as part of the firm's strategic priorities.

Toronto

Develop and execute the national strategic marketing plan for PwC's assurance practice. Working with the leaders of the practice, I am responsible for developing and ensuring the execution of the firm’s go-to-market strategy across Canada.Self-motivated, energetic, driven for success and results oriented. I work closely with the national team and various leaders and practitioners across multiple service lines including: Audit, Accounting Advisory group and Risk Assurance. I recommend… Show more Develop and execute the national strategic marketing plan for PwC's assurance practice. Working with the leaders of the practice, I am responsible for developing and ensuring the execution of the firm’s go-to-market strategy across Canada.Self-motivated, energetic, driven for success and results oriented. I work closely with the national team and various leaders and practitioners across multiple service lines including: Audit, Accounting Advisory group and Risk Assurance. I recommend strategies for elevating PwC's presence and strengthening the firm’s brand and to realize business objectives, and support the growth of the Assurance practice. Additionally, I work closely with the Director of marketing and markets, local marketing representatives across the country as well as our global counterparts to ensure our plans are aligned and executed with a view to achieving the firm’s overall business objectives. Show less

Toronto, Canada Area

Toronto, Canada Area

Responsible for the management and implementation of marketing and knowledge management initiatives for KPMG's National Advisory practice and Real Estate industry. Actively participating in the national business planning process and taking a lead role in the development of and execution of the yearly national and GTA Advisory marketing plans and programs.

Toronto, Canada Area

Supporting KPMG’s Canada's Energy practice and Risk Consulting Function. I work with the Function and Industry Senior Managers to develop, implement and overall project manage specific programs, working with marketing colleagues and Partner Champions.

City Of London

My role as the Brand Management Executive is to help manage the KPMG brand and ensure regulatory compliance primarily through providing guidance and training to KPMG people with a communications role, advising and reviewing key KPMG communications.

Support the product launch and lifecycle management of Low end Xerox Printers for the Middle East and Africa regions, working with central and local business partners to support strategic aims including product pricing, margin and revenue positioning.

Reading, United Kingdom

Ba (Hons) Business Studies, Marketing

Professional Diploma (Acim), Marketing