1) Plan and execute a marketing strategy for the organization and for new and existing travel programs or services.2) Oversee the implementation of the marketing strategy.3) Develop a brand strategy in line with company's vision.4) Set and administer an annual marketing budget and brief it to the team.5) Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions.6) Participate in International Trade fairs such as ( WTM , ITB , ATM , IMEX )7) Guide the day-to-day activities of the marketing team and marketing manager8) Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary9) Introduce tools and materials to enable the sales team to function effectively10) Manage and refine the organization’s social media presence11) Manage and measure marketing campaign costs.12) Report on the effectiveness of marketing campaigns using pre-determined KPIs13) Utilize data for marketing campaigns, interrogating the organization’s databases and external data14) Identify new markets and business opportunities15) Conduct market research studies along with the research team.16) Negotiate with all stakeholders and suppliers.

Pledge Holidays is a young upstart startup that is redefining how to best experience and enjoy the wonders of Sri Lanka.We put our customers firmly in the driving seat. They tell us what they want, and we provide it. Simple as that.Our tailor-made tours are not the same-old-same-old boiler plate itineraries that say: ‘Today you are here and tomorrow you are there’.We work hard to ensure that, from arrival to departure, all our customers, whether individuals, families or groups, are properly looked after.We create itineraries that put their interests first and last. Our driver-guides are intimately acquainted with each and every one of our destinations. Our hotels and guest-houses, chosen for best value as well as best amenities, are hand-picked and personally inspected. Most important of all, our tour experts are on hand 24/7 to offer advice and a helping hand, and to sort out any problem, no matter how big or small.We are the new kid on the block. And because of that, we do our utmost to fulfill the Pledge Holiday promise, which is to make our customers’ dreams of Paradise come true.Above all, our dearest wish is that our customers leave Sri Lanka knowing that they have had the experience of a lifetime, and with wonderful memories that will stay with them always.

• Contracting with hotels and Installing Booking engines for the hotel official website.• Highly Involved in product development ( Interactive itineraries, excursions and Packages) • Area visits and assign and contract new properties to the site bookings.lk.• Educate hoteliers of the importance of being online and direct bookings via Official Websites.• Educate Hoteliers of online strategies SEO.• Negotiating rates,allotments and terms and conditions.• Introducing new accounts.• Offline & online marketing.• Group training and consultation on hotel and destination marketing.

Market ,Negotiate,sell properties

• Negotiating rates with suppliers ( hoteliers )• Marketing & Promoting the destination ( Sri Lanka & Maldives ) and developing business.• Total responsibility of online direct Sales from the website and other digital channels.• Knowledge in MICE operation and creative designing of tour programs.• Have handled tourists from all Markets especially luxury travel.• Packaging and designing interactive luxury tours.• Online and Social Media Marketing for Standard tours and for MICE.• Responsible for educating Junior staff with the Hotel standards, quality and health / safety areas after hotel visits.• A very good knowledge about the hotels and trend in rates in the country.• Have Visited India, Pakistan, Abu-Dhabi on sales to develop the agent business sector. • Have built a very good reputation with the Hoteliers, DMC’s, Tourist board and with the other stakeholders in the tourism industry.• Responsible of Customer Relationship Management.• Yearly Budgeting and setting monthly goals.• Event management.• Designing of incentive travel ideas for top cooperates aboard.

Selling Investment properties,Colonial bungalows ,estates,houses,assistance on legal and ground work when it comes to purchasing real estate.• Handled the entire web operation and inquiry correspondence.• Handled property Search and sales.• Responsible for negotiation till it is a confirmed sale.• Coordinate with the legal officials and manage the Property.• After Sales service.

Sell online business solutions and marketing tools