Shalini Roy Email & Phone Number

• Spearheads end-to-end marketing for DEI bootcamps offered with Google.• Leads PR, media outreach and media relations for organization's leadership, organization's branding and its products.• Responsible for influencer marketing strategy and campaign execution, driving impactful content collaborations.• Successfully led campaigns resulting in 3x YoY growth in applications for Google programs, enhancing brand recall amongst student community.• Grew social media presence, increasing LinkedIn followers by 3x and Instagram followers by 2x.• Spearheads content marketing for all niche DeepTech programs offered in partnership with IITs, IIITs, IISc, CMU, etc.• Scripts conversion-worthy content for brand awareness videos, ads, and social media.

Hyderabad, Telangana, India

• Initiated diverse branding initiatives encompassing newsletters, awards, and B2B/B2C videos to bolster brand visibility and engagement.• Devised and implemented comprehensive social media and influencer marketing strategies to amplify brand reach and impact.• Upheld and refined marketing strategies for a distinctive brand voice to ensure strong brand recall and resonance.• Spearheaded media outreach and media channels efforts with agency stakeholders. • Developed and executed email campaign drips, driving increased conversions and engagement.• Crafted compelling website content for programs in collaboration with esteemed institutions such as IITs, IIITs, IISc, CMU, and UMich.• Maintained oversight of all content, ensuring alignment with brand standards and messaging.• Authored thought leadership articles on emerging trends and developments in the fields of education, technology and beyond.

Hyderabad, Telangana

• Crafted SEO-optimized articles on skincare, haircare, beauty, and wellness topics.• Optimized content for SEO, driving organic traffic to the website and increasing online visibility.• Produced compelling product descriptions for diverse markets including beauty, healthcare, and lifestyle.• Created innovative content for Amazon Affiliate articles to drive engagement and sales.• Strategically conceived and constructed the StyleCraze reviews website.• Collaborated closely with the Brand Marketing Team to execute influencer marketing programs effectively.

Orissa, India

• Enhanced English Literature curriculum delivery for undergraduate students, facilitating comprehensive comprehension of literary works.• Maintained engaging and interesting lectures by combining different media.• Cultivated English language and grammar proficiency across intermediate and undergraduate levels through tailored instruction.• Organized impactful seminars and competitions to fortify language and literary skills among students, fostering active engagement and growth.• Fostered critical thinking skills by posing challenging questions during lectures and encouraging thoughtful debate among students.• Sought ways to improve performance by reflecting on teaching design and delivery and obtaining and analyzing feedback.• Organised several seminars and competitions to strengthen language and literary skills among students.

Master Of Arts - Ma, English And Comparative Literature, 8.88 Cgpa

• Completed a Dissertation titled as "An Analysis of Akhila Naik's Bheda from Gender and Cultural Perspectives". • Participated.

Bachelor Of Arts - Ba, English Language And Literature, General

• Served as a Core Committee Memeber of Ravenshaw University Model United Nations (2014-2016) • Served as USG International Press Head.

Education record