Shalini Gupta Email & Phone Number

Houston, Texas, United States

Marketing and Communications for the Supply Chain Club at Bauer MBA Society (BMBAS)

Houston, Texas, United States

Department of Development and Advancement.

Houston, Texas, United States

Serving as a Bauer Ambassador for the current academic year.

New Delhi, Delhi, India

During my time as the founder of a service-based marketing agency, I had the opportunity to assist and guide brands, as well as other social media managers, in creating engaging content that truly resonated with their audiences. Leading a talented team of graphic designers, campaign managers, photographers, videographers, and influencers, we worked.

New Delhi, Delhi, India

New Delhi, Delhi, India

As a Social Media Consultant for the global tea brand Vahdam in New Delhi, I played a crucial role in creating and curating compelling content across multiple social media platforms, primarily Facebook and Instagram. This effort resulted in a 35% increase in overall social media engagement, which contributed significantly to the brand’s growing online.

New Delhi, Delhi, India

• Conducted market research and 70+ user interviews to gather consumer insights, collaborating with product development teams to refine app features and enhance user experience.
• Conducted competitor analysis to identify differentiation points, shaping product positioning and ensuring features resonated with the target demographic.
• Developed and executed email marketing campaigns to drive user engagement and retention, achieving high open and conversion rates through strategic content creation and segmentation.
• Partnered with 90+ influencers and student organizations to create co-branded campaigns, building brand credibility and expanding reach through community-based marketing efforts.
• Analyzed user behavior data to inform marketing campaigns and improve user retention, resulting in a 40% increase in social media followers within 6 months through targeted digital strategies.

Gurugram, Haryana, India

During my time at Urban Company, I acquired and profiled over 1,000 quality professionals from various service sectors, helping to bridge the demand-supply gap in the city-service category segment. One of the most impactful experiences was co-launching a new office in a new state, where I collaborated closely with a team of 10 colleagues. Together, we.

New Delhi, Delhi, India

• Assist with streamlining company social media accounts (Facebook, Instagram and Twitter), handling regular postings and scheduling of posts for all clients.
• Analyse reports to create insights that will help drive digital marketing content strategies.
• Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
• Key role in supporting the implementation of Limetray’s workforce planning framework with primary responsibility for extracting, analysing and benchmarking key workforce data and the production of the monthly workforce.
• Prepare and manage day-to-day client meetings schedules to ensure optimal coverage and queue efficiency.

Master Of Science - Ms, Marketing/Marketing Management, General

Bachelor’S Degree, Statistics

▪ Creative Director and Vice President at Fine Arts Association, the key body which heads 10 cultural societies and a team of 60 members.

High School, Business/Commerce

▪ Secured 3rd Rank in school with Commerce stream in Class XII, CBSE and 2nd Rank in Commerce stream in Class XI, CBSE. ▪ Volunteered to.

Ct3-Probibility And Statistics, Actuarial Science, Cleared With A Grade