Shalini Lakra Email & Phone Number

Bengaluru Area, India

Bengaluru Area, India

Brands Portfolio : Mohr | Indigo Nation | Urbana | Rig | Umm | The Privilege Club | Jealous 21 | John MillerBare | Scullers | Lombard Urban Yoga | Converse- Responsible for conceptualization and visualization of innovative branding/Graphic ideas and leadingseasonal branding & designing campaigns.- Graphic design / range planning & development: Present the latest trends to their respective Brand. Ensuresynergy on design and fashion trends through integration of design development & adaptation.- Responsible for branding / categories Logos designing as per seasonal collections followed by designForecast ( Wgsn ). Ensure forecast matches with Brand image.- Market survey & seasonal analysis of creative and branding strategy.- People management: Manage and improve design team retention and engagement levels. Provide teamwith opportunities to improve competency. Build, coach, develop and motivate the team to meet and exceedperformance expectations- Monitoring & working closely with the design team. Responsible for designs approvals, field visits andquality inspection.

Bangalore

- Managing PAN India creatives for digital (online) & offline media.- Creating creatives in line with the marketing calendar for various Promos/Events/Launches/ATL & BTL Activities/Fest/Brand properties planned to run on a weekly/Monthly basis both for offline & online marketing.- Managing SOP/SLAs across multiple projects & demonstrate foresight by understanding emerging tools,technology and business practices for the digital medium & learning the application of these tools and practices.- Involved in market research, competitor analysis & design development.- Responsible for managing and monitoring the design team.- Responsible for developing creatives and fashion stories in line with the seasonal launches.- Work closely with the creative visual team & BTL/ATL marketing team to achieve themes for various promos.- Coordinating with Design, Brand, Product and Tech teams to ensure timely delivery of creatives.- Responsible for quality inspection, implementation and approval of regional adaptations.- Involved in vendor selections, negotiations and sampling.

Bangaon Area, India

 Designing iPhone cases which have a very visual design with an aesthetic and emotional appeal; Working on ideas, developing product concepts, expressing these concepts through sketches, detailed drawings,illustrations which address a customer pain point or redefining the user interaction with that product. Working closely with the CAD modeler to convert this idea into 3D model. Constantly push the boundaries of user experience, are able to turn exciting ideas into final products together with team.

Bangalore

Regarded with studded diamond gold jewelry for 4 ½ months

Pune Area, India

Jewelry Design - Related to Gemstone for 2 months.