Shalini Lakra is a Associate Art Director at Salesduo, Inc.. She is proficient in English.
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Senior Graphic DesignerGlowroad.Com Jun 2019 - Jan 2021Bengaluru Area, India -
Senior Graphic DesignerFuture Group India Apr 2016 - May 2019Bengaluru Area, IndiaBrands Portfolio : Mohr | Indigo Nation | Urbana | Rig | Umm | The Privilege Club | Jealous 21 | John MillerBare | Scullers | Lombard Urban Yoga | Converse- Responsible for conceptualization and visualization of innovative branding/Graphic ideas and leadingseasonal branding & designing campaigns.- Graphic design / range planning & development: Present the latest trends to their respective Brand. Ensuresynergy on design and fashion trends through integration of design development & adaptation.- Responsible for branding / categories Logos designing as per seasonal collections followed by designForecast ( Wgsn ). Ensure forecast matches with Brand image.- Market survey & seasonal analysis of creative and branding strategy.- People management: Manage and improve design team retention and engagement levels. Provide teamwith opportunities to improve competency. Build, coach, develop and motivate the team to meet and exceedperformance expectations- Monitoring & working closely with the design team. Responsible for designs approvals, field visits andquality inspection. -
Graphic DesignerMax Fashion India Sep 2014 - Mar 2016Bangalore- Managing PAN India creatives for digital (online) & offline media.- Creating creatives in line with the marketing calendar for various Promos/Events/Launches/ATL & BTL Activities/Fest/Brand properties planned to run on a weekly/Monthly basis both for offline & online marketing.- Managing SOP/SLAs across multiple projects & demonstrate foresight by understanding emerging tools,technology and business practices for the digital medium & learning the application of these tools and practices.- Involved in market research, competitor analysis & design development.- Responsible for managing and monitoring the design team.- Responsible for developing creatives and fashion stories in line with the seasonal launches.- Work closely with the creative visual team & BTL/ATL marketing team to achieve themes for various promos.- Coordinating with Design, Brand, Product and Tech teams to ensure timely delivery of creatives.- Responsible for quality inspection, implementation and approval of regional adaptations.- Involved in vendor selections, negotiations and sampling. -
Freelance Graphic DesignerLayersquare Jul 2014 - Sep 2014Bangaon Area, India Designing iPhone cases which have a very visual design with an aesthetic and emotional appeal; Working on ideas, developing product concepts, expressing these concepts through sketches, detailed drawings,illustrations which address a customer pain point or redefining the user interaction with that product. Working closely with the CAD modeler to convert this idea into 3D model. Constantly push the boundaries of user experience, are able to turn exciting ideas into final products together with team. -
InternAmber Jewels Llp Jan 2014 - May 2014BangaloreRegarded with studded diamond gold jewelry for 4 ½ months
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InternGempro May 2013 - Jul 2013Pune Area, IndiaJewelry Design - Related to Gemstone for 2 months.
Shalini Lakra Skills
Frequently Asked Questions about Shalini Lakra
What is Shalini Lakra's role at the current company?
Shalini Lakra's current role is Associate Art Director at Salesduo, Inc..
What are some of Shalini Lakra's interests?
Shalini Lakra has interest in Photography, Knotting And Knitting, Jewelry.
What skills is Shalini Lakra known for?
Shalini Lakra has skills like Photoshop, Photography, Graphic Design, 3d Studio Max, Product Design, Fashion, Illustrator, Microsoft Office, Autocad, Jewelry Design, Lightroom, Microsoft Excel.
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Shalini Lakra
Client Services Consultant @Diageo-Africa For Magnit Global| Contingent Workforce Management | Vendor Management ServicesGurugram -
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Shalini Lakra
Bengaluru
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