Shalini Shingari Email & Phone Number

Delhi, India

Noida, In

• Spearheading a digital-first strategy for customer acquisition, driving funnel conversion for Pine Labs POS business• Activating data-driven growth campaigns for lead generation through Google, social media, and organic channels• Driving customer retention & engagement with existing customers via Pine Labs digital properties, resulting in profitable business scale up

Noida, In

• Developed and executed business and product strategy for secured and unsecured lending at Pine Labs, driving acquisition and boosting repayments while managing risk policies• Collaborated with NBFCs and partner banks to optimize growth channels for profitable traffic scaling, generating data-driven hypotheses to fuel scale and growth• Achieved significant impact by leading initiatives to enhance lending operations and drive business growth at Pine Labs

Delhi, Gurugram, India, Haryana, In

Delhi, Gurugram, India, Haryana, In

• Spearheaded the launch of fully Digital channel for Personal Loan portfolio resulting in uptake in overall lead generation and Sales volume• Improved customer adoption of the Digital channel and VAS usage on the existing portfolio based on in-depth data-analysis• Conceived the Digital and Omni-channel strategy and championed it among the key decision-makers for organizational buy-in• Collaborated with Group companies with a global spread to adapt best practices in areas of Digital channel adoption, Monetization, and other process optimization to ensure the first time-right launch of Digital Channel• Established the digital eco-system by identifying partners who complement the organization’s key objectives and subsequently negotiated and onboarded them within the fixed SLAs• Led through influence the Digital Platform development teams of Product managers, Software Developers and User Experience Designers to achieve the Product goals

Navi Mumbai, Maharashtra , In

• Directed the Product Vision and Strategy for the launch of Unified Digital Platform across web-mobile-app leading to incremental growth in traffic and transactions• Increased customer engagement through multi-channel communication across Browser & Mobile app Notifications, Emailers, SMS & USSD• Collaborated with Cross-functional teams to grow revenues through Digital-first initiatives like Self-Serve • Maximized the digital contribution of Recharge and Bill Pay portal

In

Stockholm, Stockholm County, Se

Senior Management Program

Pgdit, Information Technology

Digital Marketing

Multimedia & Animation

Bachelor Of Arts - Ba

Computer Engineering