Shalini Singh Email & Phone Number

Bengaluru, Ka, In

1. Defining key metrics for payment funnel conversion from multiple touchpoints on app - Razorpay and Juspay as provider 2. RCA and Impact analysis of daily/weekly/monthly metrics 3. Setup end to end analytics for CRM communication 4. Improve conversion funnels through user research and analysis5. Increased repeat rate by 2pp by user drop off analysis and notification journey

1. Defining key metrics for the payments flow , Razorpay as a provider 2. Analysis on end to end payment funnels around multiple touchpoints3. Designing A/B experiments to increase payment CTR

1. Setup Analytics plan for the job feed charter2. Deep dive analysis of job feed algorithm3. Working at the intersection of product, business and data science to deliver key business insights 4. Own end to end analytics implementation of features including all mixpanel tracking and other analytics backend changes

1. Owning people recommendation problem statement for Feed, perform qualitative data analysis of the algorithm, exploratory data analysis, doing deep level data cuts to build product thesis and impact analysis 2. Worked with cross functional teams to deploy DS ranking models, setup data science experiments and test incremental addition of features in models and suggest features 3. Setup various KPI dashboards, A/B experiments, various retention analysis and sharing actionable insights to improve engagement for Feed product4. Defining key metrics for Feed Engagement charter and drive analytics for Feed Algorithm5. Worked on analysis, execution and evaluating popularity scoring logic changes and its impact on Feed engagement6. Created WBRM (Weekly Business Review-Meeting) report for key growth, engagement and retention metrics and maintained it on daily, weekly level

Product Fellow at this hyper growth product community. Working directly with the founding team at the intersection of product management, community and operations. Building community products and much more 🚀Worked on building 3 community-led products and 5 successful Go-To-Market strategies.

Bangalore Urban, Karnataka, India

•Led the business requirement gathering process and delivered complex reports in format that aided in trend recognition and business stakeholder interpretation of the KPIs.•Automated the daily, weekly, quarterly Cohort and Funnel analysis KPIs into an interactive Metabase dashboard, completely eliminating the manual effort and reducing the time taken by 90 percent and increasing the dashboard usage by 100 percent.•Optimized the process flow of visualizing 20 marketing spend KPIs by creating a centralized and interactive dashboard in Google Data Studio that resulted in 4x increase in efficiency for marketing team.

Navi Mumbai, Maharashtra, India

Bachelor’S Degree, Information And Communication Technology

Activities and Societies: Finished and showcased the problem statement assigned in 24 hours annual Microsoft Hackathon Code Fun Do with my.

Big Data Analytics