Shalini Soares Email & Phone Number

Canada

Toronto, Ontario, Canada

We are a purpose-driven Leadership development company, with a vision to empower the world though through transformational experiences. We design immersive leadership development programs for CEOs, Business Owners and Executive Leaders who are seeking clarity on their vision, going through a transition in life or business, or looking for an experiential way to inspire, lead and empower your teams.My core responsibilities revolve around being a beacon of leadership, strategic guidance, and connection across our organization, clients and partners, through excellence, empowerment and contribution. Our outcome, an empowered leadership collective with a shared experience who will show up at their best for those who look up to them within their organization and their community.Further more, with every experience a client embarks on, they contribute towards saving a child from trafficking and supporting with rehabilitating them back into society through the Shooting Star Project; our social impact platform established to support these kidnapped and trafficked children, and acts as a partner in their rehabilitation, so that one day they can turn the injustices they faced into personal power to go on with their life and shine their bright light into the world. This is the heart and soul of Stellar Experiences and the reason for our existence.

Toronto, Ontario, Canada

10 years leading the organization through its journey into an annual award winning festival.Responsible for:- Strategic long-term expansion and YoY growth- Annual planning with commitment to excellence and the delivery of premium guest experiences - Successful procurement of government grant funding in the amount of $261,000 over 6 years - Maintenance and evolution of strong sponsor relationships- Development and management of media and public relations with over 100+ partners, both large media companies and social influencers - Result driven marketing and brand awareness - Team empowerment, mentorship and management of 10 team members, 5 part-time contractors & 150 volunteersEvent Overview: - Toronto Cider Festival 2022: The comeback of the 2-day festival post-pandemic after a 3 year pause from live events for another successful year (Nautical Theme: All Drinks on Deck)- Toronto Cider Festival 2019: 5th year of operations with steady annual growth and being awarded the 2019 Corporate LiveWire Excellence Award- Toronto Cider Festival 2018: growing the festival from a 1 day event into an established 2-day festival with 3 distinct session while achieving consistent annual growth and being a finalist for the Canadian Special Events AwardsExpansion Properties under the overall brand include:- Toronto Cocktail Party 2019- Festival in a Box (Summer, Fall & Winter 2020)- Festival on the Road (The Road Trip 2021)- Festival in a Box (The Holiday Box 2021)Business Results include:- 20,500 guests over 6 festivals (27% attendance increase)- 65% average increase in annual net revenue YoY- 200+ features in respected news media outlets (print, online, and broadcast channels- 60% guest retention & 90% customer satisfaction YoY- 40% increase YoY in audience viewership on social media- 42% open rate & 4.6% click rate in email marketing

Toronto, Canada Area

Responsible for leading the organization in brand awareness, marketing strategy, media & public relations and overall communications to achieve a steady annual growth in the organization. Accomplishments:• Winner of Notable Award for Best Festival in 2017• 30% annual increase in attendance rate in the Toronto Cider Festival 2017• Established over 100 partnerships with Toronto's most reputable agencies with 1.5M in outreach, resulting in ~150 media articles (60% annual increase in partnerships)• Achieved a 40% increase in audience viewership through Marketing Strategy Development• Marketing content creation & management across all media platforms; generating a viewership of 29,000 over 6 months in 2017 (38% annual increase)

Toronto, Canada Area

Successful launch of the inaugural Toronto Cider Festival in 2015 and 2016 - the first festival in Toronto dedicated exclusively to cider and functioned as a catalyst in bringing cider to the forefront and into the spotlight. Attracting over 2000 attendees in the inaugural year with a growth rate of 30% in 2016. Accomplishments:• Established an audience following of approx. 3000 followers over 2 years• Responsible for content creation & marketing management across all media platforms, incl. website, press releases and media promotions; generating a viewership of 21,500 over 6 months in 2016 • Attracted 2,400 guests annually via strategic marketing communications and guest relations • Media relationship development and management with Toronto's most reputable agencies resulting in over 60 media articles featuring the Toronto Cider Festival over a 2-year span

The Blue Mountains, Ontario, Canada

Owner, Guest Relations & Hospitality Operator of a profitable 5-star boutique retreat property • Established a relaxation haven in the Georgian Bay region of Ontario• Hosted more than 250 guests from 8 different countries• Specialized in hospitality and guest experiences with over 120 5-star reviews• Honoured with the title of Airbnb Superhost for 8 consecutive quarters

Belize

Created and established policies, processes and procedures for a 5-star resort developmentOnboard staff & management team to take over management of resort developmentProvided training and implementation of new organizational structures

Toronto, Canada Area

• Risk assessment, sales strategy development and strategic communications with audience-based messaging• Cross-functional alignment and launch readiness for 5 distinct Direct Sales channels • High-profile Program Management for ~80-100 program launches per month across multiple sales channels• Sales improvement planning with strategic gap closure tactics to drive incremental sales performanceLines of Business: Consumer Cable, Smart Home Monitoring, Rogers Wireless, Fido Wireless, Rogers MasterCardScope of Channel Accountability: 5 Direct Sales Call Center channels for Rogers including Consumer Inbound Sales (CIS), Customer Care, Outbound Telesales, Direct Web Sales (DWS), Field Sales; and Direct Sales Fido call center channels

Toronto, Canada Area

• Sales performance within the Customer Care Call Center organization across ~7000 representatives• Cross functional collaboration to develop quarterly sales programs that aligned with marketing strategies• Strategic acquisition and gap closure program development to achieve monthly and annual sales objectives • Channel communications for launch awareness and effective execution of marketing programsLines of Business: Rogers Consumer Cable, Rogers WirelessScope of Channel Accountability: Rogers Customer Care

Toronto, Canada Area

• End-to-end planning to drive sales initiatives within Field Sales channel • Execution for quarterly sales programs to support marketing activity for the Residential Cable business • Maintenance of signage to support New Construction builder agreements for Tridel, Daniels, etc.• Media planning with external advertising groups for Radio, Print, Billboard and TV advertising to drive sales Line of Business: Rogers Consumer CableScope of Channel Accountability: Field Sales Channels, Consumer Major Accounts

Toronto, Canada Area

• Key player supporting the transition of the primary training interface at Rogers Communications through the creation and maintenance of Rogers Fast Track Product training modules

Toronto, Canada Area

• Coordinator for successful launch of Big Ideas Best Lecturer Competition Season III (Aired in March 2008)• Responsibilities included research and development, internal communications, relationship management with Ontario colleges and universities, alignment with key players in Production, Media and Sponsorship

Mumbai, India

• Copywriting, Pre-production/Production/Post-production Scripts for TV commercials and media campaigns • TV storyboards for Huggies and Cadbury and Print Ad briefs for Asian Paints exterior emulsion

Dean'S Honour List: Bachelor'S Degree, Specialized Honors In Communication Studies

Completion of a Specialized Honors Program in Communications Studies Featured on the Dean’s list of excellence for 7.0 GPA at York.

Bachelor Of Mass Media, Specialization In Advertising & Media

Completion of Bachelor of Mass Media Curriculum • Marketing: Principles of Marketing, Direct Marketing • Management: Principles.

Leadership & Personal Development

Mastery University Curriculum • Tony Robbins: Unleash the Power Within (November 2018) • Tony Robbins: Unleash the Power Within (July.

Leadership And Communications

Core Courses: • Landmark Forum (February 2012) • Landmark Advanced (March 2012) • Self Expression and Leadership Program (June - November.

Certificate Of Achievement, Communicating Effectively

Achieved a deeper understanding into various Communication styles that contribute to effective communication between audiences (June 2009)