As the second non-tech hire and first Marketing hire at Babylon, I play a key role in scaling the company from its early white paper phase to a billion-dollar business. As CMO and core team member at Babylon, I lead the strategy and execution of all marketing efforts, including narrative building, PR, content, branding, digital marketing, ecosystem growth, thought leadership, events, and community engagement.Babylon secured $100M in Series A funding led by Paradigm, with investors such as Polychain Capital, Hack VC, and Bullish. We grew Babylon's social media presence from 3,000 to 500K followers, cementing our leadership in the Bitcoin ecosystem. A key milestone was the launch of Babylon's Bitcoin Staking Pioneer NFT pass, celebrating the release of our BTC staking testnet. The overwhelming popularity caused third-party Bitcoin Signet faucets to crash due to the sheer volume of users trying to secure BTC Signet to participate in the testnet. Within 48 hours, users minted 100k NFTs. Babylon’s Phase 1 Bitcoin staking hit a remarkable milestone with $1 billion USD in Bitcoin Total Value Locked (TVL). Following the mainnet launch, Bitcoin transaction fees surged 10x, driven by a wave of users rushing to stake their BTC through Babylon.I conceptualized the Bitcoin Renaissance summit, leading the strategy, partnerships, and execution from Bitcoin Renaissance @ETH Denver to the Korea edition. Through these premier thought leadership events, we established Babylon as a leader across both the Bitcoin and PoS ecosystems.

As a lecture and coach at Utrecht University, I am responsible for educating bachelor's students on how decentralization, blockchain, IoT, and ecosystems are changing the creative business landscape globally.In addition to my teaching responsibilities, I have also co-designed and contributed to various courses for the Creative Business Bachelors program, such as Advanced Creative Business, which teaches key principles of blockchain technology and explores areas of application for creative industries, and Building Brand Experience (BX) for 2030, which focuses on future-proofing a brand by building user journeys, personas, brand touchpoints, and BX for the 2030 user. I also led a graduate thesis project in collaboration with Elastos, which aims to explore the barriers to user adoption of blockchain-based operation systems.

Built on Cosmos technology, e-Money a leading issuer of fully collateralised interest-bearing European stablecoins. e-Money partners with European banks to hold the deposits of its stablecoins and ensures their transparency through quarterly Proof of Funds audits conducted by Ernst & Young. e-Money, committed to bringing financial inclusion and helping people around the world to have easy access to digital currencies. As the Head of Marketing at e-Money, I am responsible for overseeing the planning, development, and execution of all marketing efforts. This includes managing public relations, digital marketing, community growth, and social media campaigns. I lead content creation efforts, developing engaging and informative materials such as blog posts, whitepapers, and video content that showcase our solutions. I also drive strategic thought leadership and meaningful coverage across various media outlets, leveraging influencer marketing and growth hacking techniques to acquire new users.In addition, I work closely with the business development lead on strategic partnerships and events within the Cosmos ecosystem, Ethereum, Avalanche, and other protocols. I developed and executed an industry events plan, organizing conferences and meetups, and I have fostered engagement through community AMA sessions, Twitter Spaces, and podcasts to provide a platform for thought leadership.I also collaborate with the product and sales teams to develop go-to-market strategies and lead generation campaigns, and I lead and manage a team of marketing professionals, setting goals and objectives and conducting performance evaluations.I am proud to have spearheaded the rebranding of e-Money, which resulted in our rebranded website winning four awards, including the Best Corporate Communications Website at the Lovie Awards, a prestigious pan-European award honoring online excellence.

Rario, World’s 1st officially Licensed Cricket NFT Platform. As part of the foundation team, I helped launch an NFT platformo and developed key messages, brand narratives, and NFT journeys for the platform. I also trained the marketing team on the basics of crypto marketing and worked closely with the marketing team at Polygon (an early investor in the platform) to leverage their network of key opinion leaders and PR contacts. In addition to my responsibilities, I provided strategic advice on influencer marketing, public relations, NFT pack-drops, user acquisition, and growth hacking. As a result of our efforts, the project successfully secured 120 million in funding and exclusive contracts with several international cricket boards.

Benchmark Protocol is a Supply Elastic Collateral and Hedging Device, Driven by the Volatility Index. The supply of MARK adjusts by tracking the movement of the CBOE volatility index and is pegged to special Drawing Rights (SDR) unit. As the head of communications, my responsibilities included leading the planning, execution, and metrics reporting of all content and communication efforts, including content creation and curation, PR, influencer marketing, social media coordination, and community and partnership co-marketing. I also collaborated with key opinion leaders in the crypto space, such as Bitboy, DataDash, and CryptoChico, to drive awareness of the Benchmark protocol and worked closely with the business development lead to drive cross-blockchain strategic partnerships on Ethereum, Avalanche, Polygon, Solana, and other protocols.In addition to my responsibilities, I managed PR agencies to drive strategic thought leadership and meaningful coverage across various media outlets and oversaw the content and communications calendar. I also wrote compelling press releases, media pitches, white papers, blog entries, and contributed articles.

Delphy, Prediction Markets Platform on Ethereum I Delphy part of Wanglutech, the incubator that founded renowned blockchain projects - WanChain and Factom. Led strategic public relations efforts to build visibility for prediction markets platform on blockchain. Served in a variety of communications roles; such as digital and social media strategy and outreach; thought leadership content; content strategy & creation; community building & management endevours. Additionally, led Delphy’s re-branding project with award winning advertising firm Ogilvy.

Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro trends such as safety, security, and energy.Led advertising, Public Relations, Social media tactics and Digital/ Online marketing for Europe, Middle East & Africa (EMEA) region. Led strategic communications efforts to build visibility for extensive portfolio of products & solutions for Honeywell Scanning & Mobility business. Media spokesperson and lead communicator on crisis management and all external communications. Managed agencies in support of PR programs, including thought leadership, case studies, and social media campaigns in Europe, Middle east, Africa and India region (EMEA).