Shali Perera Email & Phone Number

Brampton, Ontario, Canada

Brampton, Ontario, Canada

Colombo

The role as an Associate Director of Public Relations has enabled me to overlook; Public Relations, Marketing Communications, Branding and train employees on etiquette, grooming standards, and how to live according to the brand values and be an ambassador of the organization. In my capacity I have total control over organizing PR activities at the hotel, managing media, creating advertising campaigns for various segments such as Food and Beverage, weddings, MICE, corporate rooms, and… Show more The role as an Associate Director of Public Relations has enabled me to overlook; Public Relations, Marketing Communications, Branding and train employees on etiquette, grooming standards, and how to live according to the brand values and be an ambassador of the organization. In my capacity I have total control over organizing PR activities at the hotel, managing media, creating advertising campaigns for various segments such as Food and Beverage, weddings, MICE, corporate rooms, and special events. I have been a part of many photo shoots that covers the product, food and beverage and people. Therefore, I have been a part of collating the MICE brochure for the hotel. Apart from same the organization has given me the opportunity to carry out internal PR activities, where I have developed news letters to be circulated within the property. Working with international media and hosting them in the hotel whilst organizing an entire Sri Lankan experience has also been within my job role. Some of the International media I have worked with include; Harper’s Bazaar, Conde Nast India, Conde Nast UK, NAT Geo India, NAS Daily…Etc., Social media being an evolving segment, I have had the privilege of having to support the local Instagrammers and influencers through many activities such as Insta meets, food reviews, specially curated dinner menus, and other activities such as bridge tournaments. I have also worked with visiting journalists from many countries who look for adventure and knowledge about our country.In conclusion, I have had the opportunity to overlook traditional PR, digital PR and concept generation to further develop and create new content for the organization. Show less

As the Branding Manager, my role was to ensure that the product and service offerings were in line with the brand promise Aitken Spence Hotels offered, and to ensure that its communicated with our stakeholders effectively.Given that the organization was on a path for change, creating a new branding strategy was also under my purview; the look and feel of the overall brand along with its values, and the individual themes spread across all properties in Sri Lanka and Maldives. This… Show more As the Branding Manager, my role was to ensure that the product and service offerings were in line with the brand promise Aitken Spence Hotels offered, and to ensure that its communicated with our stakeholders effectively.Given that the organization was on a path for change, creating a new branding strategy was also under my purview; the look and feel of the overall brand along with its values, and the individual themes spread across all properties in Sri Lanka and Maldives. This includes choosing the best sustainable practices; hotel amenities, collateral material, excursions and other events.Conducting Branding Audits on the online pathways – websites and social media to ensure that the brand is communicated correctly, and the look and feel was in line with the strategy was also within my job description.Apart from same, I was involved in the launch of new properties within the group where it enabled me to expand my area of expertise. Show less

Colombo

In the capacity of a PR and Branding Manager I was involved in setting up the www.cahm.lk website; content writing, structuring and coordinating all aspects related to same. I managed the Digital Marketing aspect for the organization through Facebook, Twitter and YouTube; I predominantly used these mediums to create awareness through promotional activities for the hospitality courses and events, and to reach the appropriate Target Market.The academy has its own CSR initiatives; creating… Show more In the capacity of a PR and Branding Manager I was involved in setting up the www.cahm.lk website; content writing, structuring and coordinating all aspects related to same. I managed the Digital Marketing aspect for the organization through Facebook, Twitter and YouTube; I predominantly used these mediums to create awareness through promotional activities for the hospitality courses and events, and to reach the appropriate Target Market.The academy has its own CSR initiatives; creating awareness and organizing events related to same for the staff and students was a part of my job role.I organized events for the institute and ensure that they are a success; convocations, open days, culinary challenges, F and B and bar training events and competitions are some of them. Maintaining relationships with the key stakeholders of the organization was also an added value as I could enhance my portfolio of corporate relationships.I also wrote press releases about the programmes, activities and events organized at the Academy, and ensured that I maintained a good relationship with the Media – Print and Electronic.As the Academy is Hospitality driven, I headed the planning structure of the café and its environment; its theme and initiatives to ensure the students have a good campus life. Show less

As a Sales Manager I am in charge of acquiring room sales, banqueting events and Food and Beverage Revenue from the Diplomatic Segment – Embassies, NGOs and other Diplomatic Agencies whilst maintaining good rapport and PR for the Hilton Colombo. . I am also required to organise events for the hotel internally and also for clients.I have been given the opportunity to undergo cross exposure training at the departments within the hotel in order to better my Marketing and Selling skills and… Show more As a Sales Manager I am in charge of acquiring room sales, banqueting events and Food and Beverage Revenue from the Diplomatic Segment – Embassies, NGOs and other Diplomatic Agencies whilst maintaining good rapport and PR for the Hilton Colombo. . I am also required to organise events for the hotel internally and also for clients.I have been given the opportunity to undergo cross exposure training at the departments within the hotel in order to better my Marketing and Selling skills and also been exposed to Hilton E-Learning courses to better understand management, leadership and damage control skills and many more.I have been sent to Hilton Singapore for training on negotiation skills in order to ensure that the hotel gains revenue whilst delivering the best to the client.I have managed to incorporate my PR skills and also add value to the Hilton Colombo by maintaining a brand new data base for the hotel whilst developing my personality and self- confidence. Show less

Colombo

The Taj Samudra is strategically based in Colombo's business hub and is also just a short stroll to the city centre for shopping and entertainment. Spread across 11 acres of beautifully landscaped gardens, the hotel also boasts a peerless view of the Indian Ocean and the Galle Face Green, a hallmark of Colombo. Marketing events, rooms and banquet facilities in a competitive market in Colombo is a challenge. However, this gives great exposure to the cream of Colombo city and also… Show more The Taj Samudra is strategically based in Colombo's business hub and is also just a short stroll to the city centre for shopping and entertainment. Spread across 11 acres of beautifully landscaped gardens, the hotel also boasts a peerless view of the Indian Ocean and the Galle Face Green, a hallmark of Colombo. Marketing events, rooms and banquet facilities in a competitive market in Colombo is a challenge. However, this gives great exposure to the cream of Colombo city and also opportunities in which perceptions and personality can be developed. Show less

Colombo

The company was the sole distributor of Tony and Guy products in Sri lanka

Charted Institute Of Marketing, Marketing And Hospitality

Activities and Societies: Debate Team, Choir and drama activities

Education record

Activities and Societies: Broadcasting Unit and Interact Club