Shallu Matharu Email & Phone Number

Vancouver, Bc, Ca

Dublin City, County Dublin, Ireland

-Delivered a remarkable 125% of the project targets for a client base of 150-200 in the UK & Irish markets, surpassing expectations in client management and project execution in digital transformation, resulting in a 30% increase in project success rates.-Achieved 92% quarter-over-quarter client retention by reactivating dormant clients through proactive outreach, highlighting Pinterest's impact, leading to a 25% increase in reactivation rates.-Crafted and implemented tailored client campaigns aligned with KPIs, yielding measurable results & Client Satisfaction. Regular bi-weekly meetings ensured alignment with objectives, driving a 20% increase in campaign effectiveness.-Facilitated training sessions for new team members and provided ongoing mentoring, contributing to team success and sales excellence, resulting in a 15% improvement in employee performance and satisfaction levels.-Collaborated with EMEA markets to develop quarterly strategies for business functions, territory planning, achieving a 40% increase in acquisition, retention rates, and upselling opportunities, showcasing effective cross-regional collaboration.-Advised customers and fostered strong relationships with clients, achieving a 30% increase in satisfaction and retention rates, serving as a trusted advisor and primary point of contact for inquiry, deal closure, resulting in enhanced client loyalty and trust.-Contributed to the development of strategic plans and initiatives, resulting in a 25% improvement in overall business performance, demonstrating strategic vision and leadership capabilities.

Dublin, Ireland

• Developed and implemented online marketing strategies with a focus on high growth in revenue and ROI in marketing costs.• Facilitated key marketing channels including SEO, SEM, Affiliate marketing, Email marketing, social media, Mobile, and all other related online channels.• Served as Project Manager for digital marketing campaigns and developed and maintained market capture strategy, competitor analysis campaigns, and project plans.• Extracted and mined data for information using web analytic tools (Google Analytics, etc.) to enhance the website and campaign performance.• Reported, analysed, and delivered ongoing optimization of all marketing channels in Google AdWords and PPC. • Researched, identified, and implemented new online traffic and customer acquisition opportunities.• Performed ongoing planning and implementation of customer acquisition activities and Managed & coordinate with internal stakeholders and external agencies.

Muscat, Oman

•Delivered client Sales pitches and collaborated closely with the wider sales team as required to develop options and propose solutions for media partnerships.•Recognize and build a Content sales pipeline and portfolio for inflicting the recurring revenue and responding to risk mitigation tactics.•Developed, implemented, and managed a Global Strategic Account strategy resulting in over 20% growth at named accounts.•Market share enhancements and growth strategies along with new partner agreements tailored to specific customer and regional business requirements.•Developed communication processes, product introduction plans, expansion processes, KPI performance tracking, and organized segmented local teams into the global sales organization.•Extensive international travel with the direct customer contact for sales and contract negotiations.•Developed and managed a global Value Proposition emphasis to create differential niche and increase profitability.•Delivered campaign from birth to launch, which included designing the campaign, implementing, managing digital content development across external and internal channels for the clients. •Supported clients by resolving technical issues, account issues, and grievance handling.•Reviewed the Tabloids and managing sales (Increased by 30%), Adpositions, and editorial content for the coming months.•Forecasted the monthly spending of the clients annually and suggesting measures to ensure and increase the marketing budgets through various BTL and ATL activities.•New Referenceable clients: Partnered with advertising agencies such as TBWA Zeenah, DDB Oman, Talks International and added 8 key clients from new references and generated an additional 47% business.•Organic Growth: Propelled the Organic growth up to 60% by working exclusively on special editions and supplements and increasing sales for clients and the Embassies.

Muscat, Oman

•Conversion Rate Success: Performed the BANT (Budget, Authority, Need, and Time) analysis leads generated and helped sales teams for quick conversion of customers.•Customer engagement rate: Generated a 14% increase in customer engagement rates by performingCustomer socio-cultural, psychological, and demographic analysis creates an ideal persona and redirects all social media marketing campaigns.•Performed Space selling for the website and mobile application.•Generated business (digital and print) with all the local and international agencies for all Ads releases. Achievement:•Highest Grosser (100%) for special supplements of the organizations.

Masters, Masters In Science In Digital Marketing

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business Administration And Management, General