Responsible for designing Superwave's future business model and for the global development and integration of its products and Services.Superwave Communication is an ISO 9001: 2000 Certified IT & Telecommunication Providing solutions in Wire line and Wire less Technologies. Primary focus on Telecom, IT & Infrastructure Solutions & ServicesWealth of experience in turnkey projects250 + employees on boardMore than 75+ employees are certified IT professionals Nationwide network for services

 Relationship management with Principal. Negotiating & Increasing Gross Margin. Preparation of annual business plan for the entire range of the Product Categories as per the overall strategic direction of the management Prepare model wise sales planning & forecasting (Monthly, Quarterly) Responsible for market share, quantities, value and gross margin targets for the product categories Foolproof mechanism of market sensing system building, maintenance & Execution Track competition and come up with tactical response whenever required Understand consumer behavior, competition strategy and market trends in the Product categories Determine Product Positioning along with Marcom team to hand it to Marcom to build campaigns around it Devising Planogram. Catchment analysis and competition mapping. Ensuring right product mix at all the vertical in the stores. Ensure right product mix is available at right time and right price to deliver the customer experience. Development of Pricing strategy and execution. Plan all merchandise, set target buying prices, and determine sourcing & ensuring availability in stores. Coordination with operation, Marketing, Planning and strategic Teams. Generating Revenue from Principal by selling Branding space. Adding new category, Brand and product to the JUMBO portfolio. Maintaining & Monitoring Brand / Category share store wise. Negotiating and Launching Promotions.  Handling the team of 7 Category managers for IT, GSM, CE, PE and Accessories.

ACHIEVEMENTS Nominated for COO Elite Club in FY 2007. Received Star performance for in Q2 – FY 07.

ACHIEVEMENTS Achieved 130%+ of quota in Half over Half since joined. Received Excellence award for the month April 2005. ASM of Quarter in Q2 – FY 06

ACHIEVEMENTS Promoted in span of 8 months from NPM( HP _ Presario) to NPM (HP Complete product line) Increased HP Sales by 25% in one year (increased from 80 Cr sales in 2001-02 to 100 cr sales in 2002-03).

Channel Retail Sales