Shally Mukherjee Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Mumbai Area, India

Mumbai

Mumbai Area, India

A one of its kind venture where two of the largest marketing services Groups across the world joined hands to start a company to handle the Chevrolet business worldwide. Four hubs were created for the same - Detroit, Mumbai, Sao Paolo and Milan. The Mumbai hub was accorded the responsibility for MEA, SEA and NEA. In this role, led the business for NEA with the additional responsibility to lead global projects awarded to the Mumbai hub. Key achievements in this role were:1. Creating Integrated Global communication for the launch of the Chevrolet new-gen infotainment system.2. Capability building within the hub and in the korea spoke to handle the over-index of digital requirements for Korea as a market vis-a-vis the rest of the globe. This involved creating a case and influencing the global team to lead all digital development for all global projects with Korea as the lead market.

Mumbai

Was the Asia Pac lead for Femcare (P&G). The role involved wearing many hats - business head for the region, APAC strategic lead, SPOC for the partner agencies ( Shopper mktg, Digital and PR) in the region and part of the global team to lead global projects. Key achievements during this stint were - (1) Highest ever MS growth in Phillipines by localising the global communication idea (2) Mid tier win of No.1 position in India beating the leader (3) Creating communication for Japan that qualified for the first time in five years (4) Part of the team that won the global "Leo Intel" for thought leadership on "Teens of the World" (5) Led the project that won the global "Leo Intel" for thought leadership on category penetration for Femcare.The strategy and communications work on Cloth conversion is being run even now by P&G and has got the brand significant wins over the leader (J&J) in the mid-tier category.

Mumbai, India

Independently led the Kellogg's India Business. This included the adult portfolio, the kid's portfolio and the weight management portfolio. During the two years, re-energised the adult and kid's portfolio through refreshed strategy and execution and led the launch of Special K in India. The strategy case study for Special K won an AME (New York) . During the stint, received a letter of appreciation from the Regional Kellogg's team (Asia) on the work done for the brand.In this role, also worked on Reliance Capital and PCRA . The campaign developed for PCRA ran till 2013 .

Mumbai Area, India

Independently led the launch of the ITC Foods business in India. Launched Sunfeast and Mint-o brands. The communication was an Effie winner and MS tracked to budgets and exceeded in the first 6 months of launch. The thinking and creative work delivered on these two brands has delivered significant organic growth on that business for FCB Ulka.

Mumbai Area, India

The key brands handled in this role included Esselworld, Water Kingdom, Vadilal, Tata Amex cards and Intrex. One of the key wins in this role was to conduct a market estimation study for the launch of Saindhav Salt for a new client.

Ahmedabad Area, India

As the youngest and the only woman Area Manager in the industry, led the Agri-Machinery sales, service and spare parts responsibility for Gujarat. Perhaps one of the steepest learning curve phase, ventured into unknown territories from learning to do competitive demos of tractor operations to engine overhauling. Increased margins by appointing two new spare part dealers to support the under-serviced parts of North and South Gujarat.

Pgdrm

Bachelor Of Engineering (B.E.)

Activities and Societies: SPICMACAY, SPORTS CLUB