I focus on driving our global digital presence and engaging with a diverse audience to promote our mission of recognizing and celebrating influential people of African descent. My work involves:Enhancing Engagement: Leading a strategic marketing initiatives that boosts engagement reaching people globally, and expanding our community.Event Marketing: Managing digital campaigns for major events like MIPAD Recognition WeekCrisis Communication: Handling sensitive communications to… Show more I focus on driving our global digital presence and engaging with a diverse audience to promote our mission of recognizing and celebrating influential people of African descent. My work involves:Enhancing Engagement: Leading a strategic marketing initiatives that boosts engagement reaching people globally, and expanding our community.Event Marketing: Managing digital campaigns for major events like MIPAD Recognition WeekCrisis Communication: Handling sensitive communications to ensure our messaging remains clear and consistent, even in high-pressure situations.Global Collaboration: Working closely with a global team to tailor our content for different cultural contexts, ensuring our message resonates worldwide.Content Strategy: Overseeing content creation and management, ensuring alignment with MIPAD’s values and timely delivery across platforms.Stakeholder Relations: Engaging with honorees, partners, and media to amplify our initiatives and build strong relationships, Show less

- Executed digital marketing campaigns across social media platforms, driving an increase in website traffic and a boost in sales. -Conducted market research on key competitors, identifying trends and opportunities to enhance campaign effectiveness and improve brand positioning in the e-commerce sector. - Coordinated the creation of content pieces monthly, optimizing for SEO and social media engagement, leading to growth in audience reach and an increase in post… Show more - Executed digital marketing campaigns across social media platforms, driving an increase in website traffic and a boost in sales. -Conducted market research on key competitors, identifying trends and opportunities to enhance campaign effectiveness and improve brand positioning in the e-commerce sector. - Coordinated the creation of content pieces monthly, optimizing for SEO and social media engagement, leading to growth in audience reach and an increase in post interactions. Show less