Shalini Kalimuthu Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Bandar Utama

Primeworks Studios is one of Southeast Asia’s leading production studios under the media conglomerate, Media Prima. • Headed marketing for the distribution arm, enhancing sales operations by preparing creative proposals, collateral, assets and project papers • Led business development initiatives seeing it through ideation to a crisp completion of each project• Managed marketing budget and steered all communication and PR initiatives including organizing events, preparing press releases and statements, speeches, advertising and branding exercises• Successfully implemented more efficient ways of conducting day-to-day activities in order to market products to buyers more effectively

Damansara Perdana

Mediahub is a company that prides itself as the bridge between the emerging media markets and the developed media world. • Generated revenue via ad sales and recruiting new members for the e-platform • Initiated and established good relations with potential clients, prepared customized campaign proposals, monitored ad placements and end dates of agreements • Researched and implemented creative marketing and branding strategies • Worked closely with the Editor-in-Chief, to implement new ideas on ways to create added-value-proposals via our publications to our clients

Vision Plus Entertainment is a distribution company that acquires and distributes television programmes to media platforms around the Southeast Asian regions. • Headed sales for the Malaysian, Singaporean, Vietnamese, Thai and Filipino markets• Worked with clients in determining their programming needs and matched that to what was available in the market as well as in stock • Conducted research and pitched suitable programmes that catered to the specific needs of each client • Negotiated contract terms as well as a compatible license fee, and ensured timely delivery of materials to the client • Organised business trips to meet with new potential clients as well as to service existing clientele

Both entities are reputable hubs for the Malaysian performing arts, housing both local and international acts. • Prepared press releases, obtained media coverage for our in-house productions, monitored website updates, oversaw on-line promotions • Coordinated with the 4 directors-in residence as well as directors from Singapore, India, Switzerland, Japan and Australia to create and execute publicity plans for each production • Designed and edited The Actors Studio's monthly newsletter, Living Arts Malaysia • Worked closely with the editors and writers of leading magazines and newspapers as well as producers of television and radio stations, proposing relevant story angles to promote each production

Taman Megah

First Fruits is a design house that focuses on print design for clients such as Amway, Prudential Insurance, Pan Pacific KLIA, and the Malaysian Palm Oil Council • Managed layout designs and concept development for jobs assigned to the company • Designed call cards, letterheads, flyers, banners, posters, magazine ads and a variety of packaging • Generated brand identities and logo designs for clients, moulding ideas into simple visuals