Shalyn Ormsby Email & Phone Number

Oxford, Ohio, United States

Naples, Florida Area

• Conceptualized, developed, implemented, monitored, and evaluated the print and digital circulation and sales marketing plans for 25+ magazines, 9 websites, and multiple events• Analyzed market research related to Palm Beach Media Group subscribers to identify marketing strategies and opportunities; increased circulation over 30%• Directed the creation of digital and print collateral to support the marketing objectives of maximizing sales and the magazines’ exposure in its target market• Coordinated multiple teams (sales, publishing, and vendors) and updated project timelines to ensure marketing objectives were met• Utilized the customer relationship management system and its integration capabilities to enhance marketing strategies• Developed and managed charitable activities by coordinating 75+ sponsored events/year in multiple markets

Naples, Florida Area

• Managed all financial functions of the organization• Produced and presented monthly financial and strategic plan status reports to the organization’s board of directors• Established new fundraising networks by working with the affiliated hospital and wellness center to increase giving and use of the Garden by donors, staff, wellness center, and community members• the creation and implementation of fundraising efforts, marketing strategies, and events• Oversaw volunteer orientations and schedules, and vendor management

Naples, Florida Area

• Marketed Naples Illustrated to the ultra-affluent through events, including charity fundraisers, fashion shows, and luxury product launches• Planned, and oversaw the execution of all aspects of Naples Illustrated hosted events, venue and menu selections, contract negotiation, audio/visual components, decor, entertainment, invitation production/mailing, and guest list maintenance• Supported web-based customer relationship management system

Naples, Florida Area

• Managed all CBIA special events, including the Sand Dollar Awards Gala, Installation Banquet, Parade of Homes™, general membership meetings, trade shows, networking events, and educational programs• Lead development and production of event collateral and marketing materials• Liaised with the Sales and Marketing Council, 200+ members

Naples, Florida Area

• Arranged private dining events for two luxury resorts; 35+ events per month including fine dining restaurant buyouts.• Coordinated logistical arrangements for events including transportation, menu and wine selection, event décor, audio/visual, and site set-up.• Monitored events to ensure guests’ needs were identified and satisfied.