Singapore's premier event and brand consultancy focusing on music, festivals, sports and lifestyle brands.• Lead all initiatives covering content and digital engagement, driving content strategy and activation for brands such as H&M, International Champions Cup, Superdry, Asics, Laneway Festival Singapore, Hendrick's, • Oversaw the Creative team’s development and delivery of various campaigns for various clients and on-ground activation from conception through to execution.• Implemented effective digital and experiential marketing strategies for a wide range of clients across various industries. • Strong focus on events, online and offline activations, branding, audience engagement, media buying, social media content creation, photography and end-to-end website builds.• Expertise cover all aspects of content strategy and conceptualization, such as video production, video shoots, video editing and all areas of pre and post production. • Audience acquisition skills cover the evaluation and approval of target market, interest groups, and demographics for both online and broadcasting ventures to ensure the assigned budget was spent efficiently to achieve required goals.

A boutique creative content house based in Singapore • Oversaw the creation of video and television productions including the ideation, conceptualistion and creation of content, script writing, and budgetary requirements.• Pioneered the content rollout for Toggle, an on-demand video platform under Mediacorp. • Developed and produced 2 original format shows for Toggle: Two seasons of Singapore’s first comedy talk show ‘LOL’ and 1 season of ‘Style Etc’ a fashion magazine show • Created branded content for Canon and Tresseme; main sponsor for Asian Next Top Model Season 1 • Executed management duties in the development of video production including talent acquisition, briefings, budget development and execution to delivery.• Developed and executed the sourcing and crafting of script for video content used by digital, social and marketing outlets.• Produced for Laneway Music Festival Singapore 2016 and 2017 - managed all aspects of multimedia marketing collaterals including video trailers, live event video projections, sponsor-led videos, and event coverage and compilation film to recap the event. • Managed the Singapore production arm of LI TV (Life Inspired), Asia's first lifestyle channel in HD.

Channel [V] is an Asian pay-TV music television network owned by Fox Networks Group Asia Pacific, a unit of Walt Disney Direct-to-Consumer and International.• Pioneered content marketing and branded content activities for the channel• Created 'HP Space', the first regional creative arts reality show sponsored by a brand, Hewlett Packard formulating the content format from scratch, from the cast auditions, to the actual content of the programme, to the brand's product placements and promotional and media assets. • Created, conceptualised and promoted various visual content formats such as on-air promos, advertorials, short and long form content. • Created 10+ concepts for various time slots including advertorials, event coverage and music-related pre-recorded shows• Managed the end-to-end delivery of visual content, ensuring quality production, on-brief, on-time, and on-budget content• Created and managed persuasive content that supported business goals such as viewership, brand engagement, consumer stickiness. • Headed the following projects: AMP Around Asia (25 Episodes); HP Dream Come True Promo Clean & Clear; Co-creator of HP Space, ensuring the branded content created reflected the values and cultural mindset of the brand and our audiences.• Lead product launch campaigns to 3rd party partners and marketplaces in an integrated and cohesive way. • Collaborated closely with internal creative and development teams, as well as stakeholders from Sales and Marketing.