Shama Butt Email & Phone Number

United Kingdom

Slough, England, United Kingdom

Finance Lead for the Insurance segment and newly launched SOHO sales channel, with key responsibilities including performance reporting, FP&A and commercial modelling.Ownership for monthly sales reporting to track performance of the SOHO channel and Insurance segment. This included presentation of results at the monthly reviews attended by Heads of Channel, Segment and Finance. Responsible for the calculation and accrual of monthly insurance commissions payable to the insurance service provider - in line with audit and contractual guidelines from the service provider.Led the financial impact analysis of renegotiating the insurance service provider’s commission rate based on new tier of handset bandings.Lead commercial modelling and co-ordinated finance systems & process development for the new SOHO sales channel. Completed timely business casing modelling of SOHO marketing and sales activities to support achievement of performance KPIs.

London, United Kingdom

Finance Lead for the global reporting standardisation project for the Marketing and Operations Departments and Group Finance representative for the new ERP system implementation.Led the project to standardise and report the Global Operations P&L, by country and directly from Infor (the Group consolidated reporting system). This automated reporting that was previously offline and improved accuracy, speed and comparability of P&L data and KPIs across countries.Collated requirements for the new ERP system and shared these with the ERP implementation team. I also proposed solutions to limitations of the current ERP system. For example, I developed an interim solution for Group tracking and approval of regional marketing purchase orders (POs) for marketing expenditures that needed centralised approval.

Maidenhead, Berkshire, United Kingdom

Finance business partner to the Head of Indirect (3rd party) sales channel, supporting commercial negotiations, modelling (including product launch), pricing, competitor analysis and promotional activity.Managed monthly c.£12m customer acquisition costs, c.£8m commission balance sheet and supervised the Indirect Commercial Analyst to ensure correct monthly accruals calculations and prompt resolution of any commission disputes received from partners.Led business case modelling for launch of the new ‘Business’ segment. This included forecasting sales volumes, pricing, developing a P&L and supporting operational, legal and financial set-up for go-live. Evaluated new business opportunities including business case modelling of bundled product propositions and the ‘value’ segment sim (including options for pricing strategy).Led ROI analysis for Listings marketing expenditure with key distribution partners. This was used by the sales team leads to renegotiate annual listings fees with key partners such as including Tesco.Developed sales mix and profitability reporting by partner and line of business (LoB) where previously this was not available. This improved performance visibility and investment decision making across the LoB’s and partners (resulting in discontinuation of certain products and re-allocation of marketing funds).

Slough, United Kingdom

Finance business partner to the pharmacy channel Sales Director overseeing the P&L worth c. £221.3m. Responsible for sales performance tracking, calculation of promotional accruals and volume discounts (c.£30m per annum), and analysed and mediated pricing and invalid invoice claims from sales partners.Led project to investigate and confirm revenue cannibalisation between the pharmacy and discounters’ sales channels (c.£400k over 4 months) and facilitated agreement of future ‘rules of engagement’ between the two channels’ to prevent future revenue leakage. Developed a tool for the calculation and tracking of global rebates (c.£12m per annum) for the largest global customer - Boots, in line the partners contractual and external audit requirements.Supported account managers to agree joint business plan activities with key external customers Boots and Superdrug and developed KPI reports to track performance.

Supported the Finance Director with the Finance transformation programme to establish an FP&A Team responsible for c. £46m of global operations costs (relating to the Property, HR, Legal and Finance departments.Negotiated responsibilities between the Management Accounts Team and the newly created FP&A Team to mitigate duplication of activities, manage conflict and improve business partnering capability.Standardised and automated the forecast model to create a centralised tool used by all the FP&A team.Developed new and standardised Management Accounts and Forecast Review Packs to support the Finance Director with the Group Monthly Business Review (MBR) meetings. Held MBRs with Departmental Directors to facilitate financial performance management by improving their understanding and ownership of results and management of risk and opportunities (R&O).

South America

Hammersmith, London

Finance Business Partner to the Director of Global Sales and Partnership Development (GSPD), with ownership for reporting, analysis and presentation of monthly global partner performance - including deep dives at partner level from product and market perspective.Managed the partner classification hierarchy, including requests for new partner set-up and review of existing partner classifications. Built a fully-loaded partner profitability tool (using allocation keys). This allowed the Finance and the GSPD Director to compare the relative financial performance of Sony Mobile’s global partners. Led the implementation of partner level forecast and actuals reporting for high growth global distributers, by co-ordinating changes across several markets and finance systems. Revised the process for ordering device samples across Europe – targeted to deliver annual cost savings of circa €9m. Developed an online training programme for Global Sales Managers and BC&P Controllers that improved robustness of the partner classification hierarchy and the speed of setting up new partners.

London, United Kingdom

Divisional consolidation role leading the monthly financial forecasting and performance reporting of circa €587m p/a revenue across 7 European sales regions. Supervised production of the Divisions Monthly Business Review (MBR) pack by the Finance Shared Services Centre (FSSC).Developed a new standardised and automated forecast review pack with KPIs and commentary sections.Supported the reporting restructure of Central Enterprise Services (CES) from a divisional to product based structure by agreeing product mappings and reconciling pre-to-post re-structure financials.

London, United Kingdom

Finance business partner to the VBS Director, supporting 3 operational and 2 project cost centres consisting of circa 60 FTEs with an opex budget of circa €17 million p/a. Developed new product and pricing business cases and led cross-functional co-ordination of a complex circa €50m capex investment project, where I modelled the business case and led presentation of results. Developed new project reporting and provided finance training to the project manager community – this included interpretation of the P&L, forecasting and the PO raising and receipting process. Led the post-implementation review (PIR) for the sales performance of the IBM offshore telesales team.

London, United Kingdom

Delivered a rationalisation project to standardise, automate and offshore global Marketing and Customer Value performance reporting to the shared service centre.Led business case modelling and analysis requests from the CFO. For example, evaluated cost savings potential through increased penetration of online billing; completed sales channel profitability analysis across the largest European operating companies; and reviewed lifetime profitability of smartphone vs. feature phone customers.Seconded to Vodafone Turkey as Finance lead to model and evaluate options proposed by the Customer Value Management Project Team to reduce consumer churn. Modelled Vodafone’s SMS revenue cannibalisation following launch of Apple’s i-message service in time for the quarterly results announcement to the London Stock Exchange (LSE).

Newbury

Owned budgeting/forecasting, month-end accounting, reporting and business partnering for the Finance, Strategy and HR functions – equating to circa £68 million p/a OPEX and 300 FTEs.Lead the Opex team’s submission for the annual global telecommunications cost benchmarking exercise.

Newbury, Berkshire

Chartered Associate.

Bachelor Of Science (Bsc) Hons (2:1), Economics & Management, 2:1

A Levels: Economics (A), History (A) And Biology (A)