Shamalee De Silva Email & Phone Number

Victoria, British Columbia, Canada

Experienced Hotel Manager with over 20 years of success in driving operational excellence and business growth across diverse industries. Proven track record in leading high-performing teams, optimizing processes, and implementing strategic initiatives to achieve organizational goals. Adept at managing budgets, enhancing customer experiences, and fostering strong relationships with stakeholders. Passionate about continuous improvement and creating a positive workplace culture that drives both employee satisfaction and business results.

Vancouver, British Columbia, Canada

Improve service standards by meeting service level agreements set for each task and lead and supervise the day-to-day operation of the front office department to ensure friendly and engaging service.Prepare business plan including short-term and long term goals and objectives with action plan in line with strategic direction of the company.Develop and implement policies and procedures for daily operations to ensure quality service is being offered. Create promotional campaigns that increase sales volume.Analyze industry trends, competitor offerings, and customer needs to identify new opportunities for revenue generation.Monitor the performance of sales channels and identify areas where additional resources could be allocated effectively.Conduct operational audits and recommend further process improvements to rectify the identified performance variances. Monitor and record financial transactions related to reservations. Decide on pricing and inventory strategies.Manage front office operations of the hotel and motivate the staff members to achieve the set objectives while ensuring higher customer service. Customer relationship management.Prepare work schedules, perform performance evaluations, training, and supervise staff.

Vancouver, British Columbia, Canada

Guests registration and check-outs, payment reconciliation, managing reservations, customer inquiries and complaints, Additionally, preparation of work schedules, performance evaluation, and training staff. Revenue management via managing room rates and inventory, internal and external data analysis to identify key trends, variances, and opportunities for continuous improvement, and measuring financial results to improve the hotel's revenue.Conduct regular and ad hoc analyses of business performance to assist in decision-making on rates and inventory.

Colombo, Western, Sri Lanka

Branch Banking, Corporate Lending, Business Risk Analysis, Customer Relationship Management and Debt Recovery, Financial Statement Analysis, and Credit Risk Evaluation. Drive a team of bankers towards achieving set of given targets while ensuring their career and personal development. As a bank branch manager, I engaged in financial planning and forecasting for the bank branch under my purview while overseeing and co-ordinate bank branch administrative procedures and preparing reports that facilitated the performance analysis of business targets, risk analysis and identification of opportunities

Colombo, Western, Sri Lanka

Business Analysis, Project Lending, Project Risk Evaluation and Customer Relationship Management. Evaluation of financial risks, Analysis of financial statements, project appraisals, preparation of financial forecasts and cash flow statements. Analysis of project viability via financial and business analysis. Excellent knowledge of MS Office including MS Excel, Word and PowerPoint. Preparing analytical reports and project reports. Excellent customer relationship management

Colombo District, Western, Sri Lanka

Business Analysis, Project Lending, Project Risk Evaluation and Customer Relationship Management

Galle And Matara

Conducting lectures in Business Management, Human Resource Management, Strategic Management and Financial Accounting for Certificate and Diploma Level and Advanced Diploma Level Courses during weekends.

- Formulation of e- business strategies for Pay Per Click advertising, Email marketing , Website management, Social media marketing, On-line community building and Loyalty marketing.- Analyzing competitor and consumer behaviour and forecasting future online demand for the destinations (websites) and prepare strategic plans to achieve set targets.- Researching and monitoring technological advancements in the field of e-commerce.- Identify new product development and improvement requirements and coordinate with the Product Development Division to discuss, finalize and implement the product development activities.

- Managing all online marketing campaigns including PPC (Pay Per Click Campaigns) and SEO (Search Engine Optimization) related to the given destinations in order to maximize qualified visitor volumes and create brand awareness among the target audience.- Analyzing internal data (Omniture and starworks data) to identify consumer behavior patterns and prevailing trends in the market.- Carry out online research to identify market developments and competitor behaviours.- Identify the marketing opportunities based on the research and analysis done and prepare marketing plans to improve conversion rate and the net income of the websites.- Coordinate and execute the marketing plan.- Identify new product development and improvement requirements and coordinate with the Product Development Division to discuss, finalize and implement the product development activities. - Deciding on the pricing of online hotel rooms- Evaluate the success of the marketing activities implemented. - Evaluate prospective online hotel room suppliers and give recommendations to the management.

This company provides marketing consultancy to small and medium scale businesses in Sri Lanka. I was entrusted with the responsibilities to initiate, coordinate and execute plans to achieve market research and promotional objectives of our clients. During my employement at IMI, I carried out the following activities. - Prepared strategic marketing plans for small and medium scale businesses in Sri Lanka- Wrote press releases for Sinhala newspapers- Executed plans to achieve market research and promotional objectives of IMI clients- Canvass advertisements for newspaper supplements handled by IMI such as Career Quest (Sunday Observer), Anagatha Manpetha (Silumina) etc.- Engaged in media buying (Press)- Liaised with the production department to get the client's requirements done. - Engaged in administration work in maintaining client's accounts. - During my employment at IMI, I introduced a new product “Anagatha Mampetha” an educational supplement for “Silumina”.

Master Of Business Administration - Mba, Business Administration And Management, Specialized In Finance Management, Distinction

I was awarded MBA Excellence Scholarship for Continuing Students, intended to provide tuition support for current students with high.

Certified Digital Marketing Associate, Digital Marketing

Executive Development Program, Business Management

Advanced Certificate In Research Methods In Management, Research Methodology And Quantitative Methods, Successfully Completed

Activities and Societies: Published an article on “Green Banking – The Way Forward – Creating a Sustainable Competitive Advantage”.

Professional Postgraduate Diploma In Marketing, Marketing Management

Bsc. Marketing Management ( Special) Degree (Hons), Specialized In International Marketing, First Class

Activities and Societies: Marketing Management Association I was awarded a First Class Merit in BSc. Marketing Management (Special) Degree.

Intermediate Level, Financial Accounting