Shamayne Leelawati Samarakkody Email & Phone Number

Qatar

Global

Doha, Qatar

* Responsible for all internal and external communications of the company and its subsidiary companies* Developed a strategic communications plan to synergize the company and its subsidiary companies* Implemented a rebranding exercise to synergize all entities under Al Neama Holding including websites, collaterals, SocMed platforms, etc.* Developed a brand DNA and house style guide* Developed a social media content plan for each subsidiary company (IG, LinkedIn and Facebook) which consequently led to a 60 percent increase in likes and following* Website overhaul for Al Neama Holding * Facilitated media interviews, while pitching stories to media agencies to garner media coverage* Spearheaded content development for the successful launch of the Intranet system (Sharepoint) for seamless communication within Al Neama Holding and its subsidiary companies

Doha, Qatar

Project manage publishing contracts that requires dealing and liaising with several different parties including acting as the key liaison person between GEM and the client. The role also requires me to research, write, edit, proofread and curate content, while managing a team of writers, designers and translators. I am also responsible for the production of print products from start to finish, managing several divisions of the production team to ensure delivery of product. I have developed and launched magazines for clients such as Qatar Foundation, EAA, DIFI, ROTA, PHCC, HMC and QCDC, to name a few.

Astro, Kuala Lumpur

Content development, project management, launch specialist.* Managed 10 magazine titles. Circ:650K copies/month* Led a team over 32 employees in developing and implementing strategic and content plans for the company's growth and expansion* Developed and executed marketing and sales campaigns to increase revenue* Negotiated with international media houses for local licenses, ensuring compliance with legal and regulatory requirements* Built and maintained strong client relationships, resulting in increased advertising revenue* Part of a multi-disciplinary team to spearhead content for the publishing division* Managed budgets and financials, ensuring that expenses were within budget and financial targets met* Monitored market trends and competitor activities, providing strategic insights and recommendations to senior management* Represented the company at international events and conferences* Managed editorial and project processes, ensuring timely and high-quality delivery of content* Worked closely with stakeholders to develop and execute effective content strategies* Collaborated with cross-functional teams to create compelling business plans and pitches for new publications

Kuala Lumpur, Malaysia

Launched the Malaysian version of UK-based title OK!, including overseeing marketing and promotional activities to boost readership and sales revenue. Collaborated with the global content team to identify high-performing content and adapt it for local markets, resulting inincreased engagement and readership

Kuala Lumpur, Malaysia

* Successfully led the title to become the best-selling women's magazine in Malaysia* Drove the magazine's transformation by developing and implementing successful content strategies to increase advertising revenue and create engaging content* Worked closely with sales/marketing teams to host flagship events and managed budgets to achieve financial targets* Established and maintained strong client relationships through effective communication and delivering solid content* Conducted international interviews with top beauty and fashion industry professionals* Editing, proofreading, content planning and marketing strategies to develop and grow the title

Bachelor'S Degree, Mass Communications

Associate Certified Coach

Higher Diploma In Public Relations

Education record