Award-winning Digital Media Strategist & Creative Consultant with a proven track record of building brand equity online while growing market share through excellence in creative communication for renowned local and global brands across multiple industries.Over 8 years of experience in managing a robust set of responsibilities in Creative and Digital Media Communications inclusive of strategic direction, creative insights and digital media optimization that enhances brand presence, online and offline. Some of the Brands I’ve offered consultation and managed with regards to their Digital Media Marketing requirement.INDEPENDENT CONSULTANCY▪️ Fibonacci Series UAE (Jewellery)▪️ KFC Maldives (Retail Service)▪️ Taco Bell Sri Lanka (Retail Service)PARTNERSHIP CONSULTANCIES WITH RENOWNED AGENCIES/NETWORK▪️ Leo Burnett Sri Lanka Digital (Digitas)▪️ MSL Group (PR Communications)▪️ Alt-X (Digital Communications)AREAS OF SPECIALIZATION ▪️ INFLUENCER & BRAND PARTNERSHIP CONSULTATION & CAMPAIGN MANAGEMENTLed and managed many successful influencer marketing and brand partnership campaigns to help build brand image and awareness while contributing positively towards campaign objectives.Clients - Facebook, Coca-Cola, Samsung Etc ~ Visit my website to view my work ~▪️ ONLINE BRAND BUILDING STRATEGY AND PROJECT MANAGEMENTDeveloping digital media and communication strategies for new brands, existing brands through launch/relaunch/campaigns to increase brand awareness and recall among its target audience.Clients - The Fibonacci Series (UAE), Leather Collection Etc~ Visit my website to view my work ~▪️ BRAND BUILDING CONTENT CREATIONApplying global category best practices for content conceptualisation to assist various brands in content marketing.Clients - Taco Bell, KFC (Maldives) Etc~ Visit my website to view my work ~
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Founder And CsoUnknwnUnited Arab Emirates -
Founder & CsoUnknwn Sep 2022 - PresentUnknwn is a digital marketing agency that focuses on helping businesses grow through strategy and data analytics. We specialize in Research, Strategy, Consultancy & Paid Media with a focus on ROI. -
Strategic Digital ConsultantSelf-Employed Aug 2018 - Present▪️ Samsung Galaxy A Series campaign - Influencer Marketing Consultancy and Campaign Management in association with Leo Burnett Digital (Digitas) 2019/2020- 2 Million + Brand REACH | 3 Million + IMPRESSIONS▪️ Facebook #BeDiscovered campaign - Brand Partnership and Influencer Marketing Consultancy and Project Management, Paid Media Management and Digital Partner in association with MSL Groupe Sri Lanka (PR Communications Agency) - 2020- 250K + EPISODE VIEWS ▪️ Coca-Cola… Show more ▪️ Samsung Galaxy A Series campaign - Influencer Marketing Consultancy and Campaign Management in association with Leo Burnett Digital (Digitas) 2019/2020- 2 Million + Brand REACH | 3 Million + IMPRESSIONS▪️ Facebook #BeDiscovered campaign - Brand Partnership and Influencer Marketing Consultancy and Project Management, Paid Media Management and Digital Partner in association with MSL Groupe Sri Lanka (PR Communications Agency) - 2020- 250K + EPISODE VIEWS ▪️ Coca-Cola #CocaColaXAvocadoApp campaign - Influencer Marketing (Micro Influencers) Consultancy and Campaign Management and Digital Partner in association with MSL Groupe Sri Lanka (PR Communications Agency) - 2021- 250K + IMPRESSIONS▪️ The Fibonacci Series UAE Brand Launch - Project Management, Overall Digital Strategy, Online Brand Positioning, Creative Conceptualisation, Art Direction of Content, Paid Media Management - 2020- 7x ROAS▪️ Leather Collection Christmas and New Year Seasonal campaign - Project Management, Campaign Strategy, Content Conceptualisation and Art Direction and Paid Media Management - 2019/2020 - 4.2x ROAS▪️ Taco Bell Social Media Content Creation - Conceptualising Content, Content Production, Content Post Production - Sep 2018 to Oct 2019 - 9% ENGAGEMENT RATE▪️ KFC Maldives Social Media Content Creation - Conceptualising Content, Content Production, Content Post Production - Nov 2018 to Dec 2019 - 7% ENGAGEMENT RATE Show less
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Senior Digital DesignerLeo Burnett Jun 2017 - Aug 2018Colombo, Western, Sri Lanka▪️ Successfully launched Taco Bell in Sri Lanka in 2017. - Led the content team to develop relevant and engaging content making the Taco Bell Sri Lanka IG page the most engaged Instagram brand page in the fast-food category in Sri Lanka (source: Fanpage Karma). - Made Taco Bell SL’s Instagram page as South Asia’s Most Engaging Taco Bell Instagram Page. - Won many awards for the Brand launch campaign in digital shows in Sri Lanka. ▪️ Successfully launched KFC in Maldives in… Show more ▪️ Successfully launched Taco Bell in Sri Lanka in 2017. - Led the content team to develop relevant and engaging content making the Taco Bell Sri Lanka IG page the most engaged Instagram brand page in the fast-food category in Sri Lanka (source: Fanpage Karma). - Made Taco Bell SL’s Instagram page as South Asia’s Most Engaging Taco Bell Instagram Page. - Won many awards for the Brand launch campaign in digital shows in Sri Lanka. ▪️ Successfully launched KFC in Maldives in 2018. - Managed and executed the campaign by playing an active role in strategy, planning and creative conceptualization for the brand. - Developed creative launch content pieces that generated over a million impressions and social buzz during the launch. ▪️ Successfully launched and led the SLA Christmas campaign 2017. - Achieved outstanding results with 15,821 entries, + 4,131,024 impressions in just 10 days of launch with minimum paid ad spends.▪️ Identified and assisted in developing strategies and campaigns ideas for potential businesses in order to meet internal business revenue targets.- Proactively organised, pitched and executed strategies and creative campaign ideas to clients *Leo Burnett Sri Lanka is now known as Publicis Groupe Sri Lanka Show less -
Digital DesignerLeo Burnett Jun 2015 - Jun 2017Colombo, Western, Sri Lanka▪️ Delegate and participant at GoaFest - Goa India 2017▪️ Successfully launched the digital launch campaign for Huawei GR5 2017 in 2017. - Spearheaded the campaign playing an active role in strategy, planning and content. - Led the campaign in collaboration with both in-house resources and third-party vendors to develop iconic work to support the campaign objectives. ▪️ Designed the Sri Lankan Airlines Mobile Application Interface in 2016.▪️ Pitched for the… Show more ▪️ Delegate and participant at GoaFest - Goa India 2017▪️ Successfully launched the digital launch campaign for Huawei GR5 2017 in 2017. - Spearheaded the campaign playing an active role in strategy, planning and content. - Led the campaign in collaboration with both in-house resources and third-party vendors to develop iconic work to support the campaign objectives. ▪️ Designed the Sri Lankan Airlines Mobile Application Interface in 2016.▪️ Pitched for the Mobitel Sri Lanka account (Sri Lankan National Telco) and won the business in 2016. - Played an active role in over all brand strategy, ideas and presenting.▪️ Led multiple campaigns/projects research, strategy, conceptualisation and execution in collaboration with both in house resources and third party venders to develop iconic work to support the yearly marketing calendar for brands/clients. - Brands : Mobitel, Spa Ceylon, SoftLogic Life, Kaema Sutra, Unicef, Blue Mountain Etc. * Leo Burnett Sri Lanka is now known as Publicis Groupe Sri Lanka Show less -
Junior Digital DesignerLeo Burnett Jun 2013 - Jun 2015Colombo, Western, Sri Lanka▪️ Lead Content Creator for the brand Nestle Maggi Devilled Noodles (Facebook) from 2014 to 2016. - Achieved the Most Engaging Facebook Page in South Asia for the FMCG Category in 2014 and 2015 against brands such as Coca Cola, Oreo, KITKAT (source: Fanpage Karma).▪️ Lead Content Creator for Samsung Sri Lanka (Facebook) from 2013 to 2014▪️ Delegate and participant at Sri Lanka's First International Digital Marketing Conference by Dr. Dave Chaffey▪️ Support Content… Show more ▪️ Lead Content Creator for the brand Nestle Maggi Devilled Noodles (Facebook) from 2014 to 2016. - Achieved the Most Engaging Facebook Page in South Asia for the FMCG Category in 2014 and 2015 against brands such as Coca Cola, Oreo, KITKAT (source: Fanpage Karma).▪️ Lead Content Creator for Samsung Sri Lanka (Facebook) from 2013 to 2014▪️ Delegate and participant at Sri Lanka's First International Digital Marketing Conference by Dr. Dave Chaffey▪️ Support Content Creator for Hitlon Hotel and Residence, Akzo Nobel and Janet Ayuveda.* Leo Burnett Sri Lanka is now known as Publicis Groupe Sri Lanka Show less
Shameer Refai Education Details
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Computer Science -
Turnkey It TrainingDigital Communication And Media/Multimedia -
Computer Science -
Amal International SchoolGce Ordinary Level (O/L) Examination
Frequently Asked Questions about Shameer Refai
What company does Shameer Refai work for?
Shameer Refai works for Unknwn
What is Shameer Refai's role at the current company?
Shameer Refai's current role is Founder and CSO.
What schools did Shameer Refai attend?
Shameer Refai attended Esoft Metro Campus, Turnkey It Training, Esoft Metro Campus, Amal International School.
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