I drive global consumer companies top line profits and increase market share through effective commercial leadership and impactful commercial strategies.Passionate and ambitious senior leader with more than 20 years of rich and diverse experience working across the Middle East region for a top tier global consumer companies across the advrtiesing / FMCG Consumer / Tobacco / F&B sectors.Specialist expertise at successfully implementing effective commercial strategies to drive business performance, full P&L management, commercial leadership, distributor management, trade marketing, business development, revamping brand equity and increasing market share.A visionary and passionate change agent with a flair for cultivating a high-performance culture through driving business efficiencies and improved operational execution. Have worked cross functionally with senior stakeholders to effectively align and deliver organizational objectives while driving the company strategy and vision.Passionate about developing, mentoring, and coaching teams and individuals through a highly motivated, dynamic and “lead from the front” approach.• BA Degree, Business Administration, Al-Ba'ath University in Hims syria• Sector Experience: advrtiesing, Tobacco, FMCG Consumer, F&B sectors, • Designations: Commercial Director, Sales Director, Global Sales & Commercial Head, General Manager• Trilingual Arabic (Native), and English (Fluent) speakerEgypt Cairo / Syrian National+2 010 27 22 61 52alzein.yassen@gamil.com
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Co-FounderDrmashhour.Com Apr 2021 - PresentQesm El Maadi, Cairo, EgyptDeveloping and executing business strategies to achieve short and long-term goals.Reporting to the board, providing market insights and strategic advice.Developing and implementing business plans to improve cost-efficiency.Maintaining positive and trust-based relations with business partners, shareholders, and authorities.Overseeing the company's business operations, financial performance, investments, and ventures.Supervising, guiding, and delegating executives in their duties.Ensuring company policies and legal guidelines are clearly communicated.Assessing, managing, and resolving problematic developments and situations.Building and enhancing the company's public profile at events, speaking engagements, etc. -
Marketing ExecutiveMardini Food Company Mar 2018 - Jun 2019Giza Governorate, EgyptOverseeing marketing department.Evaluating and developing our marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts.Communicating the marketing plan.Researching demand for our products and services.Competitor research.Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.Identifying potential customers.Developing promotions with advertising managers.Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.Compiling lists describing our offerings.Developing and managing advertising campaigns.Building brand awareness and positioning.Supporting sales and lead generation efforts.Coordinating marketing projects from start to finish.Organizing company conferences, trade shows, and major events.Overseeing social media marketing strategy and content marketing. -
General ManagerEit Co.For Tobacco Industry And Trade May 2013 - Jan 2018Cairo Maadi, EgyptOverseeing daily business operations.Developing and implementing growth strategies.Training low-level managers and staff.Creating and managing budgets.Improving revenue.Hiring employees.Evaluating performance and productivity.Analyzing accounting and financial data.Researching and identifying growth opportunities.Generating reports and giving presentations.
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Marketing & Art DirecterDaghestani Dec 2012 - May 2013EgyptMarketing - Design & Team Leader
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Marketing & Art DirectorAmthal Group Mar 2011 - Jul 2011BahrainMarketing - Design & Team Leader -
Art DirectorLeechy Media House Mar 2010 - Feb 2011BahrainDesign/Marketing& Team Leader
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Senior Graphic DesignerAwi - Al Waseet International Oct 2005 - Feb 2010BahrainDesign/Creative& Team Leader -
Graphic DesignerAwi - Al Waseet International Oct 2004 - Sep 2005Syria HimsDesign/Creative
Shamel Al-Zein Education Details
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General Management, Marketing, Financial Management, Business Ethics, Organizational Leadership,
Frequently Asked Questions about Shamel Al-Zein
What company does Shamel Al-Zein work for?
Shamel Al-Zein works for Drmashhour.com
What is Shamel Al-Zein's role at the current company?
Shamel Al-Zein's current role is Managing Director.
What schools did Shamel Al-Zein attend?
Shamel Al-Zein attended Jami't Al-Ba'ath.
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