• Created efficiency formula which tracks team and employee utilization and task completion rate with a dynamic penalty.• Enabled marketing team to pivot future campaign strategies by preparing and presenting categorical campaign performance reports, identifying high-earning campaign categories performing below the median during Q1.• Performed an operational audit identifying and documenting inefficient, inadequate, and missing business processes.• Presented engagement insights by web scraping TikTok comments and performing K-means clustering to identify questions and pain points for future email content ideas.

• Increased interactions-based engagement rate by 91.25% in Q1 by implementing comprehensive content and audience re-engagement strategy.• Grew organization membership by 78% through collaboration with the recruitment committee to deploy a multi-channel lead generation, warming, nurturing, and conversion strategy.• Boosted alumni event attendance by 47% by implementing dual-channel marketing and communications strategy.• Redesigned national recruitment brochure into a tri-fold format, aligning content with brand voice and chapter-specific details.

• Achieved a 21% reduction in event expenditures by sourcing and collaborating with new partners for event supplies and catering.• Increased yearly ticket sales by 40% by increasing event frequency and restarting multiple alumni involvement programs.• Successfully paired 22% of organization members with a career mentor by restarting alumni mentorship programming in collaboration with alumni advisory board.

• Assisted in creating digital filing system, moving paper documentation to digital format to increase auditing efficiency.• Managed personal administrative duties including schedules, payments, and other data entry responsibilities.