Shamilah Rashid Email & Phone Number

Dubai, United Arab Emirates

• Develop and implement a comprehensive group-wide social media strategy to increase group brand awareness and engagement in the UAE.• Create and curate compelling and informative content for social media channels that aligns with PureHealth Group's brand messaging and objectives.• Analyze social media performance data and use insights to continuously optimize group social media strategy and improve ROI.• Craft comprehensive social media amplification strategies aimed at increasing brand exposure, driving engagement, and reaching the appropriate target audience within the UAE market.• Collaborate with notable influencers within the UAE, utilizing their networks to create compelling campaigns, user-generated content (UGC), and overall brand awareness.• Collaborate with other entities and departments within PureHealth, to come up with key initiatives and to ensure that our social media efforts align with our overall business goals.• Stay up-to-date with emerging social media trends and technologies and evaluate their potential impact on group social media strategy.

Karachi

Creating, maintaining and implementing a Brand strategy, including the setting of brand guidelines, brand vision and value proposition.Creating a holistic quarterly marketing plan with campaigns to meet the business needsDeveloping strategies and manage marketing campaigns across online, offline and other relevant platforms to ensure that products and services meet customers’ expectations and to build the credibility of the brandPlanning and execution of all communications and media actions on all channels, including online, offline and social mediaSupervising digital advertising, creative design and all other forms of communication which represents the brand to maintain consistency with the brand imageManaging the budget and ensuring optimization of online advertising Cross-department collaboration with teams to come up with campaigns or designs to help them meet their objectivesCoordination with Influencers for collaborations to promote the brand imagePlanning, ideation and production of all outsourced creative assets including radio ads, digital videos, and TV commercials.

Karachi

Karachi

Karachi

Responsibilities:1. Develop and maintain a content calendar for Facebook, LinkedIn and Twitter. Write, create and manage content across all platforms.2. Develop and manage online marketing campaigns for Mobilink and Mobilink Careers, effectively driving brand awareness, engagement and traffic to social media platforms.3. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online engagement with fans and ensure the talkability of brand.4. Research content ideas to create unique and engaging content.5. Develop and execute the social media strategy for digital that aims to increase engagement and create advocacy.6. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Karachi

Develop and maintain content for Facebook, LinkedIn and Twitter.Write, create and manage content across all platforms.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.

Karachi

Bachelor Of Business Administration (Bba), Human Resources Management, 3.78

Intermediate, Pre-Medicine/Pre-Medical Studies