Shamima Rafi

Shamima Rafi Email and Phone Number

Community Engagement Manager at AWARE @ AWARE
singapore, singapore
Shamima Rafi's Location
Singapore, Singapore
Shamima Rafi's Contact Details

Shamima Rafi personal email

n/a
About Shamima Rafi

I combine human warmth and analytical insights, and am at my best when communicating and connecting to people to understand what makes them tick.My career spans across the leisure and events industry. The first decade of my career saw me producing visitor experiences in wildlife parks in Singapore, Borneo, Hong Kong and Abu Dhabi. I conceptualized and implemented visitor programs to drive conservation messages along multiple consumer touchpoints, while being sensitive to various stakeholders’ needs such as Management’s business goals, the operational needs of on-ground staff and the welfare needs of the animals featured in these programs. I then dove into the events industry for 8 years with varied job scopes – • Transformed agency processes through design thinking projects• Ideated experiential campaigns for global MNC clients• Engagement Lead with STB to propose and manage Leisure Events grant• Agency Publicist, garnering regional awards and press coverage• Agency Talent Development partnering with Govt bodies and academic institutionsI now work at an NGO for gender equality and human rights - AWARE. I hold two portfolios - for volunteer engagement in AWARE as well as our Community Engagement activities.I love mucking around in nature and going dancing at clubs. In my spare time, I daydream mostly and work on labour-of-love projects while conversing with my extremely chatty cat.

Shamima Rafi's Current Company Details
AWARE

Aware

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Community Engagement Manager at AWARE
singapore, singapore
Website:
aware.org.sg
Employees:
41
Shamima Rafi Work Experience Details
  • Aware
    Community Engagement Manager
    Aware Jan 2023 - Present
    I manage public workshops and events related to community engagement at AWARE. Holler if you might be interested in a partnership, collab or just to learn more :)AWARE's Community Workshops, also available for dedicated sessions:1. Birds and Bees - Suite of Sex Ed Programs and Workshops (Youth and Parents)2. Sexual Assault First Responder TrainingWould also love to chat about event/project collaborations in general:- Student / Changemaker Projects- Art / Wellness Projects, especially related to human rights issues or marginalised communities- Content creation and awareness raising campaigns
  • Aware
    Volunteer Manager
    Aware Jan 2021 - Mar 2023
    Singapore
    I manage and elevate the volunteers who fuel AWARE's care centre services and advocacy projects. Chat with me anytime if you've been considering meaningful volunteer work!
  • The Events Artery
    General Manager
    The Events Artery Sep 2011 - Jul 2020
    Paya Lebar, Singapore
    Team Lead for Organizational Transformation with Spring Singapore • Collaborated with design-thinking consultancies to transform the agency’s business processes in areas of Customer Insight and Business Transformation – building empathetic customer journeys using a wide range of research, prototyping and feedback tools.Ideation and Brainstorming Team for Event Proposals• Part of a team that ideated experiential campaigns for global MNCs such as Microsoft, Bayer Healthcare, Volkswagen and more. •Gained exposure to different B2B and B2C profiles across FMCG, Tech, Finance and Lifestyle Brands as well as their different audiences•Key member of onsite team, specialising in C-Suite speaker management of VIPs, industry thought leaders, entrepreneurs and government dignitaries at large scale events STB Engagement Lead for Leisure Event Elevation e.g. Singapore Cocktail Festival•Accelerated growth of the festival through partnership and funding from Singapore Tourism Board (STB), •Developed grant proposals that led to 3-year Leisure Event Funding. Defined and delivered KPIs that would grow the Festival, while meticulously managing the budgetary and administrative needs of a three-year grant. •Marketing and Ticketing Lead for Singapore Cocktail Festival 2019 across owned and paid channels such as website, SEO, Google Ads and social media to drive ticket sales and consumer engagementAgency Talent Development – Managed and facilitated training programs across different business units and skills set to drive employee retention and engagement (in partnership with SkillsFuture, SNEF, ASME, SMU Academy and SIM)Agency Advocate & Publicist – Amplified The Events Artery’s profile to garner 18 regional awards and numerous press coverage with continuous marketing initiatives such as media relations outreach, direct marketing campaigns, social media management, sales collateral development and packaging of award submissions
  • Wild Concepts International
    International Program Manager
    Wild Concepts International Oct 2006 - Aug 2011
    Singapore, Borneo, Abu Dhabi & Hong Kong
    Headed International Program Department of Wild Concepts - responsible for creating interactive visitor programs for world-class wildlife attractions - at Al Ain Wildlife Park, UAE, Sentosa Butterfly and Insect Park, Sunway Wildlife and Lok Kawi Wildlife Park, SabahCollaborated with Marketing, Conservation, Education and Operations Business Units, as well as external Government/NGO wildlife agencies to deliver compelling conservation messages through orchestrated display of natural animal behaviours and adaptationsAcquired legal permits, conduct of health checks and transfer of animal stock for clients’ breeding and permanent collectionsResponsible for recruiting and training presenters and operators for these programs - developed and implemented husbandry manuals, safety protocols and operating procedures for all programs produced
  • Singapore Zoological Gardens
    Animal Keeper & Show Presenter
    Singapore Zoological Gardens Mar 2001 - Sep 2006
    Singapore
    Part of the team responsible for presenting wildlife shows and visitor engagement programs such as incentive events and ad-hoc visitor engagement initiativesResponsible for husbandry and care of animals in the Show Unit collection and operant conditioning of animals species to facilitate daily management (feeding, separation and restraint)Applied behavioural conditioning and animal training techniques to ensure that animals are well socialised and comfortable when meeting visitors

Shamima Rafi Skills

Marketing Communications Event Management Sponsorship Social Media Event Planning Relationship Marketing Management Integrated Marketing Marketing Strategy Training Corporate Communications Social Media Marketing Copywriting Proposal Writing Crm Animal Husbandry Corporate Events Press Releases Campaign Management Public Relations Media Relations Online Advertising Digital Marketing Trade Shows B2b Marketing

Frequently Asked Questions about Shamima Rafi

What company does Shamima Rafi work for?

Shamima Rafi works for Aware

What is Shamima Rafi's role at the current company?

Shamima Rafi's current role is Community Engagement Manager at AWARE.

What is Shamima Rafi's email address?

Shamima Rafi's email address is sh****@****.org.sg

What are some of Shamima Rafi's interests?

Shamima Rafi has interest in Social Services, Civil Rights And Social Action, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.

What skills is Shamima Rafi known for?

Shamima Rafi has skills like Marketing Communications, Event Management, Sponsorship, Social Media, Event Planning, Relationship Marketing, Management, Integrated Marketing, Marketing Strategy, Training, Corporate Communications, Social Media Marketing.

Who are Shamima Rafi's colleagues?

Shamima Rafi's colleagues are Dj Glass, Dipu Philip, Desiree Soh, Yasmine Tan, Annette Vincent, Karen Wild, Bharathi M.

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