I’m leaning back in my chair in my office. Something had been bothering me for the past few months. Then, sitting here at work just now, it hits me what it is. I’m not happy.It’s not that I don’t have a good job. I’m a director. I have a great team. I have an understanding boss.But, this isn’t what I really want to be doing, nor is it how I want to do it. It's not where I want to focus my time or where I want to spend it, in some business plaza surrounded by cubicles. Work’s important to me, but it isn’t what’s most important to me.I take out a piece of scrap paper, and for the next five minutes I write. Names, ideas, contacts. An hour or two go by, and it’s time for lunch. I grab some of my workmates, take them out, and ask them if they want to start something new, where we could make our the stories better by focusing on what matters most. Time with kids? Volunteering? It didn’t matter. We just all want a way to get there.We decide to start an agency. We decide to give ourselves, a client, their customer, someone, a better story to tell.A few weeks pass and we meet again. It’s Saturday afternoon, we’re on the patio, and we officially form Smart Panda Labs. I figure, if it doesn’t work, we’ll probably make enough for Jess to buy a new pair of shoes (she really likes shoes).Another couple of weeks and we’re a full service agency. But, after a few years, we kinda hate it. To most clients, full service really means ads because, if things are bad, spend more. Yeah, ads are important, but they aren’t what get people to buy. And, to be honest, ads are not what we are good at doing. So, we refocus on the experience after someone clicks the ad. The post-click experience. The website and messages shared with prospects and customers, when and where people get what they need. What they need to decide on where they’ll spend their money, and what they need to decide to come back and spend more.That’s the part we are good at, that’s what we want to be doing, and that’s what makes us happy.This is the story I want to tell. Working from home, focusing on what matters most to me, doing what I'm good at doing.I’d like to give you a better story to tell too. To get you to try investing more when and where people decide if they’ll choose you. Ready to give it a try? Feel free to connect. Happy to see if we can help.