Ppc Specialist
Current► Strategically plan and execute PPC campaigns to maximize revenue and lead generation for the business, aligning with overall marketing objectives.► Develop and manage Google AdWords and Bing Ads campaigns, including keyword research, ad creation, bidding optimization, and performance tracking to achieve desired results.► Optimize campaigns to reach a broader audience and diversify advertising channels, leveraging unique targeting options and analytics insights.► Create and manage Facebook Ads campaigns, utilizing advanced targeting options, ad formats, and retargeting strategies to drive engagement, leads, and conversions.► Develop comprehensive PPC strategies tailored to business objectives, audience insights, and competitive landscape, implementing effective tactics to achieve desired outcomes.► Collaborate with teams across departments, including marketing, sales, and product, to align PPC efforts with overall business goals and facilitate cross-functional communication and collaboration.► Conduct A/B testing on ad creatives, landing pages, and targeting parameters, setting measurable goals and analyzing results to optimize campaign performance and ROI.► Analyze landing page performance, conduct usability testing, and make data-driven recommendations to improve conversion rates and enhance user experience.► Utilize advanced analytics tools such as Google Analytics, SEMrush, Google Trends and data-driven insights to monitor campaign performance, track key metrics, and make informed decisions to optimize PPC campaigns for maximum impact and efficiency.
