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I am passionate about solving business challenges and leveraging generative AI to drive innovation and growth. As a seasoned AI Product Leader, I thrive at the intersection of technology and customer experience, using cutting-edge solutions to address pressing challenges and build products that meet known and untapped needs.Currently, I’m leading x-Ray Commerce, where we’re using AI and automation to revolutionize how businesses manage e-commerce operations. My work focuses on applying generative AI to automate processes and optimize decision-making. This venture allows me to explore the vast potential of AI technologies in streamlining complex operations while maintaining a competitive edge.Throughout my journey, I’ve founded four technology startups (with one successful exit), generating over $500M in top-line revenue by transforming customer insights into innovative solutions. From AI-powered automation to digital transformation, I’ve consistently combined strategic thinking with emerging technologies to help businesses stay competitive in fast-paced markets.With a focus on AI product leadership, I offer customer-centric design, data-driven insights, and scalable business strategies that help organizations unlock new growth opportunities. My expertise in generative AI applications enables me to lead in transforming industries while keeping future innovation opportunities open.In addition to my product expertise, I hold an Executive MBA from the University of Michigan—Ross School of Business and a Design Thinking certificate from IDEO, further strengthening my leadership and creative problem-solving skills.Key Expertise:AI Product Leadership: Driving the development and launch of AI-powered products that solve complex business challenges and deliver measurable results.Generative AI Applications: Leveraging generative AI to create innovative solutions that automate processes and enhance decision-making.AI-Driven Automation: Implementing AI to streamline operations, optimize workflows, and improve platform efficiency.Data-Driven AI Strategy: Using AI insights and business strategy to create scalable, data-driven solutions for growth and competitiveness.AI for Digital Transformation: Utilizing AI to transform businesses from manual processes to fully automated, intelligent operations.I coach startups on product strategy, go-to-market execution, and growth. I’m available for consulting, speaking opportunities, or leadership roles where I can help companies navigate the future of AI, automation, and innovation.
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Chief Executive OfficerXray CommerceDallas, Tx, Us
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Chief Executive OfficerX-Ray Commerce May 2023 - PresentWorking on reimagining commerce. Interested in learning more? Please feel free to drop me a line. -
Head Of GrowthBeckett Collectibles Oct 2022 - May 2023Dallas, Texas, UsI drive top-line growth through category expansion, tech-stack modernization, new product launches and product-led growth strategies. Some accomplishments include:•Revamped the e-commerce, payments, and checkout experience, resulting in a 15% increase in top-line growth while boosting the total average order value (AOV) by an additional 1.6%.•Successfully drove a 5% increase in top-line growth and a 7% boost in average order value by implementing highly effective SMS marketing campaigns, resulting in increased engagement, conversions, and improved customer support.•Spearheaded the successful (re)launch of Online Price Guide (OPG), a digital subscription-based service, forecasted to increase top-line revenue by 100% within one year of launch. •Created and launched a new services category, providing hobbyists, collectors, and investors with an exciting new way to value tickets.•Strategically implemented a customer-centric toggle button solution, resulting in a 60% reduction in churn and enabling agile experimentation of new features and experiences while maintaining customer satisfaction and retention.•Reimagined service offerings and added over four core service offerings with 12 additional add-on options at checkout, increasing AOV by 225%.•Prevented business line insolvency by adding two new product categories and maintaining a fixed cost structure, achieving an optimal cost-revenue profile. -
Senior Product Manager - TechnicalPaypal Aug 2020 - Oct 2022San Jose, Ca, UsFocused on driving growth through platform strategy and execution. Areas of ownership include building the first headless content management system. The work that I do impacts over 300 million customers every day. -
Founder - Chief Product OfficerX-Ray Feb 2020 - Sep 2020Established an eCommerce startup that provided real-time prescriptive product and brand recommendations to retailers.
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Senior Program Manager - GrowthGoogle Sep 2019 - Feb 2020Mountain View, Ca, UsWorked at the nexus of business, product, design and engineering to focus on growth initiatives in G Suite. Additionally, I worked on competitive positioning and facilitated a framework to help prioritize areas of focus. -
Senior Product Manager - GrowthSpectrum Oct 2018 - Sep 2019Stamford , Ct, UsLed product, innovation and design strategy by collaborating with design, research, and engineering teams to implement operational initiatives. Drove top-line revenue initiatives including sports, content strategy, recommendations and revamping customer journey workflows across four platforms. -
Product And Strategy Consultant - (Ross Execmap)Microsoft Sep 2018 - Dec 2018Redmond, Washington, UsPart of the Ross ExecMap program to help global companies solve critical business challenges. Outcomes included evaluating market expansion opportunity for introducing artificial intelligence into clinical healthcare and developing a strategic business plan for analyzing new markets and opportunities of growth for Microsoft Azure. -
Founder - Chief Product OfficerVoiceactivated Jul 2018 - Sep 2018Modernizing the drive-thru experience with voice activated assistants.
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Founder - Chief Product OfficerSofie Jan 2018 - Jun 2018Barueri, São Paulo, BrLaunched an on-demand home cleaning service that offered micro-cleaning services exclusively for condominium residents. -
Founder - Chief Product OfficerQuantifye Aug 2014 - Dec 2017Founded a platform startup from the proverbial back of the napkin idea to exit. I observed an under-served market opportunity and built one of the first freelance digital marketplaces for professional services that connected MBAs with small-sized businesses all over the world. I had over 8 team members and went through the entire startup life-cycle to exit. Leadership• Recruited former McKinsey, Google, Microsoft and Bain employees to be part of the founding team. • Took startup from pre-revenue to profitability in less than six months. • Created a data-driven and agile management environment, established leadership principles and fostered an environment of trust, creativity and accelerated communication. Technology Management• Managed demand generation for both supply and demand side of marketplace. Grew to over 100 businesses and over 10,000 consultants. • Defined key features and owned product roadmap/backlog with over 50 features and used hypothesis testing to launch product features. Some features for discoverability improved user engagement by over 1400%.• Created over 50 user interface wire frames and collaborated with UX team to optimize customer and product experience. Market Management• Defined persona; created process for entrepreneur selling; got over my fear and made over 100 cold calls.• Created design partners, a sample size of early adopters that provide product and business model feedback. • Built digital marketing strategy, inbound marketing frameworks, resulting in a 500% increase in organic site visits.
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Senior Program ManagerAt&T Dec 2013 - Aug 2014Dallas, Tx, UsProvided Program Management to AT&T's various lines of businesses, including the Consumer Digital Organization (CDO) and Digital Technology Services (DTS). I was part of a team that managed a 3 trillion dollar program management portfolio. -
Senior Program ManagerCornerstone Technologies Apr 2013 - Nov 2013Cornerstone Technologies is a boutique technology consulting company in the Bay Area. I was brought in to assist with their business strategy, developing optimal operational practices and assisting with project execution.
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Senior Program ManagerErnst & Young May 2012 - Apr 2013London, GbErnst & Young is a multinational professional services firm headquartered in London, United Kingdom. It was the third largest professional services firm in the world by aggregated revenue in 2012 and is one of the "Big Four" audit firms. I was recruited to assist increase program success rate. -
Senior Project ManagerSt. Jude Children'S Research Hospital Dec 2010 - May 2012Memphis, Tn, UsSt. Jude Children's Research Hospital, founded in 1962, is a pediatric treatment and research facility focused on children's catastrophic diseases. I was recruited to be an integral part of their project management office. -
Senior Project ManagerSecurus Technologies Apr 2006 - Sep 2010UsLeading Telecommunications Access Solutions Provider to over 2,600 correctional facilities in the United States. I was promoted twice within four years, leading the engineering and product incubation team with implementing VoIP infrastructure and feature sets.
Shams Juma Skills
Shams Juma Education Details
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University Of MichiganGeneral -
Northeastern UniversityTechnology (Product) Commercialization
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East Texas A&M UniversityBusiness Administration
Frequently Asked Questions about Shams Juma
What company does Shams Juma work for?
Shams Juma works for Xray Commerce
What is Shams Juma's role at the current company?
Shams Juma's current role is Chief Executive Officer.
What is Shams Juma's email address?
Shams Juma's email address is sh****@****ail.com
What is Shams Juma's direct phone number?
Shams Juma's direct phone number is +1 650-799*****
What schools did Shams Juma attend?
Shams Juma attended University Of Michigan, Northeastern University, East Texas A&m University.
What are some of Shams Juma's interests?
Shams Juma has interest in User Interfaces, Mobile, Technology, Lean Startups, Web Marketing, Health Care, Business Models, Economics, Business, User Experience.
What skills is Shams Juma known for?
Shams Juma has skills like Project Management, Sdlc, Crm, Program Management, Strategy, Business Process, Business Analysis, Management Consulting, Pmp, Cross Functional Team Leadership, Business Intelligence, Business Strategy.
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