A seasoned enterprise market intelligence and marketing professional. Developed skills, methodologies, and networks in the broad marketing areas throughout the careerPassionate about two themes: enterprise business market research and marketing optimization for B2B enterprisesFor most of the time during the past decade, worked in the largest China pure-play IT services firm, having contributed instrumentally to the company’s business growth and IPO. Well connected with top global technology research organizationsTransferable market research and executive communication skills across industry and business functionsKey professional calibers in the following FOUR perspectives:• Market Research and Market Intelligence- Head of Corporate Market Research function, covering US, Greater China, Japan, EU, and APAC- A track record of performing high quality in-house research on different vertical/technology topics- Well connected with the technology analyst community, managing commercial and research relationship with Gartner, Forrester, IDC, ISG, Zinnov, Everest etc across all regions. The seat holder of both Gartner and Forrester subscription• IT Services Marketing- Responsible for the company’s PR, GR and Marcomm from Series A to final IPO.- Practice IT services “Impact Marketing” with a balance of branding, analyst relationship, pipeline generation, and alliance management- Contribute column articles at major IT service media for the company and also self-maintain a social media account to advocate IT services marketing best practices• Executive Communication- During Merge on Equal between VanceInfo and hiSoft in 2012, provided consultancy to CMO on reorganization design of solution marketing, alliance, and market intelligence functions- During the Blackstone privatization and subsequent strategic business planning, engaged with the senior executives to provide market insights and recommendations• Management experience in an US listed company
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Associate Vice PresidentPactera Sep 2012 - May 2016Beijing City, China -
Director/Senior Director, Global Sales And MarketingVanceinfo Jan 2009 - Aug 2012Beijing City, China -
Head Of Corporate Marketing And Business DevelopmentVanceinfo Nov 2003 - Dec 2008Beijing City, China -
Business Analyst, Consulting ManagerMinistry Of Foreign Trade And Economics, China 1996 - 2000
Shan Fu Education Details
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University Of Arizona, Eller College Of ManagementMaster
Frequently Asked Questions about Shan Fu
What is Shan Fu's role at the current company?
Shan Fu's current role is Enterprise Big Data Market Observer and Practitioner.
What schools did Shan Fu attend?
Shan Fu attended University Of Arizona, Eller College Of Management, University Of International Business And Economics.
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