• Interim Director of Communications and Marketing tasked with implementing a new social media and editorial strategy, revamping content, and boosting the brand’s presence across multiple platforms

• Lead the social media team at WWD; responsible for the vision, content creation, growth and development, and day-to-day execution across several social channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube• Oversaw video strategy across all of digital platforms • Lead the vision, execution, and interviewed participants across Fairchild Live events including the WWD CEO Summit (video below) and the WWD Style Dimension for all social media content • Collaborated with influencer Vanessa Hong on the first blogger initiative made specifically for social media • Interviewed Annie Sui, designers of Zimmerman, and more backstage during fashion week for social media content

• Responsible for Influencer Marketing Initiatives, Events, Social Media Calendar, and Content Creation• Doubled the engagement and follower growth gaining over 800,000 followers across social platforms• Collaborated with the Director of Marketing on sponsored ad placements for Instagram • Identified and established relationships with influencer talent to partner with the brand • Presented social media strategy and creative directly to the Creative Directors and CEO• Generated weekly reports on engagement, impressions, and social media performance• Oversaw and executed all fashion show production, photo shoots, and press events• Hired all staff for events including catering, production teams, public relation teams, photographers, videographers, and DJ and lighting teams• Sought out sponsors for events and look book shoots including MAC, Essie, and Fiji Water• Hosted press days in New York, Paris, and Singapore

• In charge of all PR, VIP, and international sample trafficking • Implemented a new organization technique for the PR Closet • Circulated all European, China, Hong Kong, Canada & Middle East editorial communication alerts as well as USA communications alerts to internal Stuart Weitzman team weekly

• Oversaw clothing and accessory loans and returns • Arranged editorial and celebrity sample pulls • Tagged and scanned all magazines for Tom Ford credits • Maintained organization of the showroom and sample closet • Arranged arrival of samples from London and prepared them for the SS16 collection press day

Assisting in the design studio with a focus on textile development and sourcing fabrics• Trained/ managed 4 studio interns • Created mood boards of fabric, styles and prints to present to Oscar de la Renta• Researched inspiration and manipulated/dyed fabrics• Improved and led the organization of the seasonal merchandising binders

- Assisted in the writing and distribution of press releases- Requested merchandise from vendors- Worked closely in preparation of CFDA/ Vogue’s Fashion Fund interviews - Organized and maintained accessories closet- Check in/out samples and accessories- shoes, handbags, scarfs, hosiery, socks, hats- Prepare closet for run in preparation for photo shoots