ASPIRE Event Management LLC was founded on my aspiration to exceed expectations in the planning and execution of events during the past fifteen years. As event professionals, we negotiate on your behalf, manage event logistics and handle the unexpected. We can tailor our services to your specific needs or oversee your entire event. Ask us how we can work with your existing budget and increase your event revenue. Whether you are hosting a large conference, intimate private party, or local or destination event, ASPIRE Event Management LLC will deliver a memorable experience. We aspire to remove the added time and stress that accompanies planning and managing an event so that you may enjoy time with friends, family, colleagues and guests.

I am a serial entrepreneur and technology enthusiast who understands the goals behind tech-driven initiatives. My aspiration to offer a technology solution for the Events Industry united my expertise with the expertise of my husband which sparked the start of Anorak Software and our mission to provide technology solutions for other industries. I lead the company’s business development, marketing, strategic planning and client service operations.

Facilitate credit union growth by managing, promoting and advancing events and educational programming that supports and delivers an exceptional member experience. Ongoing ownership, management and marketing of annual ICUL conferences and education events. Secure and negotiate all contracts and pricing. Administer and oversee project management tools to ensure the execution and delivery of event objectives and goals, established time lines, staffing needs, communication plans, budget expectations and efficient use of resources. Develop and maintain relationships both internally and externally that support and advance event programming and delivery. Collaborate with key stakeholders to create and communicate the annual calendar of education events that meets the evolving needs of members. Facilitate business development with industry partners to leverage trade show and sponsorship opportunities. Oversee and manage the annual events budget.Selected Accomplishments:• Significantly increased annual Convention sponsorship revenue from previous year by 447% during first year of employment.• Quickly established business relationships with industry vendors and contracted 51 exhibitors for the annual Convention.• Successfully managed the organization’s largest annual Convention to date, drawing nearly 600 attendees during a 2 ½ - day program, including members, exhibitors, sponsors, dignitaries, speakers, staff and volunteers.

Collaborate with executive staff to guide marketing initiatives and communication strategies to consistently articulate the Associations’ visions and missions. Develop communication vehicles to promote association events and news keeping members informed, involved and contributing. Implement sponsorship and fundraising strategies to maximize revenues. Develop news and promotional ad copy for publications, event programs, web content, direct marketing efforts, and member communications. Manage the strategic development and maintenance of two association websites including content and functionality. Implement member communication strategies through coordination of database, website, social media, and other communications. Create all web and printed marketing materials using various graphic design software (e.g. Adobe Creative Suite), including layout & design of brochures, web pages, and signage. Develop and manage online marketing campaigns, effectively driving brand awareness, engagement and traffic to social media pages: Facebook, Twitter, and LinkedIn. Direct and lead the Promotion Committee in the implementation of the annual marketing and promotion campaign. Manage and execute yearly events, including annual meetings, golf outings, and additional member social activities involving the coordination of hotel, speaker/entertainer agencies, sponsors, exhibitors, outside vendors, volunteers, and CVB. Monitor budgets and deadlines for multiple projects and events. Negotiate contract details and fees with outside vendors. Create and distribute press releases. Present promotion and marketing efforts to the membership at the annual meetings. Manage relationships with outside vendors. Edit and proofread Association newsletters and other correspondence. Provide mentoring and training to Association staff. Share responsibility in the recruiting, interviewing, and selection of candidates for designated position vacancies.

Set and managed appointments to show homes to prospective clients. Personally handled relationships with lenders, home inspectors, pest control operators, escrow companies, and the like to ensure that all terms and conditions of purchase agreement were met before closing. Compared recent property sales to current values to ensure competitive market price. Assisted clients in determining financing options to ensure satisfaction. Experienced with legal matters related to the real estate sales process. Generated lists of properties compatible with buyer requests and needs. Assisted in negotiation of terms surrounding purchases. Coordinated property closings and oversight of closing procedures. Prepared formal documents such as purchase agreements, deeds, and leases. Accompanied and advised buyers during showings and inspections to ensure satisfaction with value and condition of property.

Provided marketing support to the Senior Vice President of Marketing and the Direct and Retail Marketing teams. Managed marketing and customer databases. Contributed to the development of the direct marketing campaigns. Planned and executed special projects and off-site meetings. Handled complex details and advanced administrative duties. Position entailed handling information of a confidential and critical nature.

Set and managed appointments to show homes to prospective clients. Personally handled relationships with lenders, home inspectors, pest control operators, escrow companies, and the like to ensure that all terms and conditions of purchase agreement were met before closing. Compared recent property sales to current values to ensure competitive market price. Assisted clients in determining financing options to ensure satisfaction. Experienced with legal matters related to the real estate sales process. Generated lists of properties compatible with buyer requests and needs. Assisted in negotiation of terms surrounding purchases. Coordinated property closings and oversight of closing procedures. Prepared formal documents such as purchase agreements, deeds, and leases. Accompanied and advised buyers during showings and inspections to ensure satisfaction with value and condition of property.