Shana Doerr Email & Phone Number

Bellevue, Washington, United States

Bellevue, Washington

Monroe, Wa

Formed in 2010, The Coop is a women-owned business focused on licensed pop culture products for people and pets with wholesale to retailers worldwide, as well as OEM (Original Equipment Manufacturer) / custom product business.Developed exclusive licensed product ideas for clients, managing the product and client relationship though manufacturing and delivery to ensure successful product launches. Worked with licensors on OEM product ideation and approvals to deliver high quality licensed goods for their retail programs. Project managed quarterly apparel program for BioShock online store. Kept client costs down while continuing to innovate and keep designs new and on-trend. Managed shirt design ideation, product assortments/development/manufacturing, ordering, and fulfillment of monthly subscription box service to ensure unique and high quality goods for customers while maintaining required profit margins.Developed and produced innovative promotional product line for 2K and the launch of the Mafia III video game, as well as promotional products for Civilization VI.

Seattle, Washington

Managed accounts and product development for Plants vs. Zombies (PvZ) licensed merchandise program with 90+ global licensing partners and 4 global agents with product categories including toys, plush, board games, apparel, accessories, footwear, home goods, stationery, publishing, promotions and more. This multimillion-dollar consumer products program was awarded Brand of the Year by PROMARCA (LATAM licensing industry award) in 2014.Business development activities included soliciting merchandise proposals, evaluated potential partnerships, negotiated contract terms and executed contract deliverables, resulting in exceeding revenue projections by 15%. Project managed the development of the PvZ Garden Warfare theme park experience at Carowinds in North Carolina (opened 2016).Developed and implemented new partner onboarding program designed to ensure successful merchandise partnerships with focus on brand understanding and guideline for product development teams. Reviewed partners’ product line plans, retail plans, promotions and sweepstakes requirements with legal, retailer and licensee as appropriate, to ensure maximum positive exposure for brand & partner success.Coordinated retail programs with Walmart, Toys”R”Us, Barnes & Noble, Old Navy, Phoskitos (Spain), Liverpool (Mexico), and ConAgra (Mexico).Partnered with Brand Team by researching design trends and management of deliverables for licensing assets and style guide deliverables. Drove internal group collaboration for merchandise tie-in opportunities with video game launch activities, launched exclusive collector’s edition for Garden Warfare 2 with GameStop.Managed merchandise related communications for PvZ’s social channels, trade industry news, merchandise collateral, press releases, including writing of content. Partnered with legal to review trademark strategy and filings to support program growth as well as managed intellectual property violations to reduce black marketing goods sold.

Greater Seattle Area

Founded in 2000, PopCap Games is a video game developer and publisher that produced the smash hits: Bejeweled, Peggle, Zuma, and Plants vs. Zombies. PopCap Games was acquired by Electronic Arts in 2011.Managed all aspects of PopCap’s retail operations business including management of the entire supply chain for sales of packaged goods to North America. Directed the release of games for PC, Microsoft Xbox, Nintendo DS, and Sony PlayStation 2 & 3; resulting in over $100 million in revenue.Facilitated new product development; created project plans, schedules and budgets. Effectively coordinated with internal teams, manufacturing partners, 1st party licensors, warehouses, distributors and retailers to successfully launch more than 50 SKUs at retail. Developed reports for analysis of shipments, revenue, and inventory build forecasts. Compiled and analyzed sell through data, channel inventory, and other key parameters. Oversaw 3rd party warehouse to manage inventory and logistics.Achieved and sustained compliance with the Consumer Product Safety Improvement Act (CPSIA) of 2008.Executed company’s transition out of retail and initiated licensing program.

Bellevue, Wa

Launched in 2009, Compound Fun was a game company comprised of great talents to rejuvenate a struggling industry with games that would bring joy to the market.Managed all aspects of convention and trade show presence, including high scale tournaments and customer appreciation events to foster and grow brand loyalty.Created and managed company’s Organized Play League program, including managing and directing product design, marketing the League program, and production which grew player base by 80%.Created demo teams, organized volunteers to demo and run events in retail locations in the US and Canada, and worked with international sales representatives to execute same program s overseas which grew international product sales by 30%.

Launched in 2006, Matter Group was an entertainment startup that produced eco-themed games, toys, and web properties.Brainstormed and worked with graphic design team to develop ads and marketing collateral, as well as negotiating all ad buys. Managed all aspects of convention and trade show presence while continually reviewing and updating practices and procedures.Managed Xeko Game Demo program by coordinating with stores and events, managed and trained All Points Connect staff for nationwide demos, and listed events at xeko.com.

Bellevue, Wa

Founded in 2000, WizKids was best known for its collectible miniatures games Mage Knight, HeroClix, MechWarrior, and HorrorClix, all of which made use of the company's Clix system.Developed and managed budgets in excess of $750,000, managed contracts with 50+ vendors and facilities, exceeded sales goals by 40%, managed staff, exhibit design, display items, graphic elements, product, giveaway items, catering, shipping and labor, cash collection, and all operational aspects related to conventions and events.Negotiated optimal booth location, including the planning and design of booth layout to ensure maximum exposure and best traffic flow.

Makers of collectable miniatures games and board games

Ba, Sociology

General, Studies