Shana  (Freshley) Duthie

Shana (Freshley) Duthie Email and Phone Number

Senior Executive | Interim CRO | Sales Enablement | AI Strategy @ Duthie Consulting Group
Shana (Freshley) Duthie's Location
Whittier, California, United States, United States
Shana (Freshley) Duthie's Contact Details

Shana (Freshley) Duthie personal email

n/a

Shana (Freshley) Duthie phone numbers

About Shana (Freshley) Duthie

As a results-driven, customer-obsessed leader in sales, marketing, and operations, I bring over 15 years of proven expertise in transforming business strategies, building elite teams, and forging strategic alliances that drive exponential growth. My impact spans across tech, healthcare, and energy sectors, where I've consistently fueled bottom-line performance for startups and emerging firms.I have a strong track record of delivering both immediate and sustained success by executing go-to-market strategies, leading high-impact product launches, and refining sales operations to boost efficiency and profitability. My relentless focus on customer success has redefined processes and cultures, turning businesses into analytics-driven, customer-centric powerhouses that maximize customer lifetime value. Leveraging cutting-edge tools, including AI, I excel in optimizing sales channels to streamline marketing and sales efforts for measurable, scalable growth.Career Highlights:★ Drove sales and account management strategies, brand marketing campaigns, and process improvements to drive revenue growth and optimize customer experience at Duthie Power Services. o Generated 10-20% YoY revenue growth, resulting in 3x growth in overall revenue across a 6-year tenure. o Improved customer satisfaction by 25% and customer retention by 15%. o Penetrated and grew market share within the San Diego market, increasing incoming leads by 1000%. ★ Created and implemented a new marketing strategy and go-to-market plan for Advanced Medical Reviews in collaboration with the CEO, resulting in 20% YoY revenue growth and a successful sale of the company. ★ Directed new product development, go-to-market, and launch efforts for the pioneering Jitterbug handset while at GreatCall, being named on a Jitterbug patent and building a 250+ team to drive sales. Delivered 200%+ YoY growth across multiple sales channels and strategic partnerships. Won multiple awards for the product, including the 2006 CTIA Emerging Technology Award. ★ Turned around business operations at Ah! Wireless by leading a debt restructuring effort that reduced debt by 50%, securing $500K in additional financing, and retaining 70% of a 35K customer base.Specialties: Revenue Growth, Corporate Strategy, Marketing and Marketing Plans, Strategic Planning, Direct Response Sales & Marketing, Channel Management, Campaign Management, Project Management, New Business Development, General Management

Shana (Freshley) Duthie's Current Company Details
Duthie Consulting Group

Duthie Consulting Group

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Senior Executive | Interim CRO | Sales Enablement | AI Strategy
Shana (Freshley) Duthie Work Experience Details
  • Duthie Consulting Group
    Principal Consultant
    Duthie Consulting Group Oct 2023 - Present
  • Electrical Generating Systems Association
    Chair Of Marketing And Membership Committee
    Electrical Generating Systems Association Oct 2019 - Present
    Washington Dc, District Of Columbia, Us
  • Duthie Power Services, Inc.
    Head Of Sales & Marketing
    Duthie Power Services, Inc. Jul 2017 - Jul 2023
    Long Beach, Ca, Us
    ★ Restructured and optimized 3 core areas of the business (revenue generation, marketing and communications, and operations) to break down organizational silos, accelerate stalled sales, and improve customer experience and retention.★ Formulated a new brand marketing and positioning strategy (including redesigning all marketing materials/collateral) to enhance brand awareness and recognition across multiple channels, resulting in growth in incoming leads and expansion into new markets. ★ Empowered and motivated the outside sales team by introducing an incentive-based commission structure, integrating Sugar CRM to enable effective sales cycle management and tracking, and creating new sales enablement/training materials. ★ Built account management and retention teams from the ground up to manage large accounts and improve customer retention, in addition to transforming company culture to focus on customer experience and maximizing customer lifetime value.★ Implemented a bi-annual customer satisfaction survey (with NPS scores and feedback loops) to generate key insights that informed continuous improvements to customer service processes and standards.
  • Advanced Medical Reviews
    Vice President Marketing
    Advanced Medical Reviews Mar 2014 - Jul 2017
    Culver City, Ca, Us
    ★Provided strategic direction across all marketing and sales activities to drive revenue growth and brand awareness with insurance companies and position the company for a successful sale.★ Devised and implemented a new marketing strategy and go-to-market plan, including creating new marketing and sales collateral, a new website, PR campaigns, lead generation programs, and thought leadership initiatives.★ Selected and implemented a new CRM to improve lead generation and pipeline management, in addition to creating a LinkedIn Sales program that developed sales executives into thought leaders and maximized lead development via LinkedIn.
  • Mdlive, Inc.
    Vice President Of Marketing And Customer Experience
    Mdlive, Inc. Apr 2012 - Aug 2013
    Miramar, Florida, Us
    ★ Developed an initial direct-to-consumer solutions offering and related direct sales programs across online and offline channels to test responses and adjust program strategy accordingly. ★ Managed all marketing and customer engagement aspects of multiple strategic partnerships, including the Cigna partnership and the company’s first hospital partnership with the Sentara hospital system. ★ Designed, implemented, and scaled customer experience infrastructure, including an in-house health service center, multichannel customer engagement software, and customer service training programs. ★ Optimized corporate marketing and PR activities by redeveloping the website with SEO and creating new marketing collateral and messaging for online and offline channels, resulting in 500% growth in traffic.
  • Aging Technology Alliance
    Vice-Chairman, Board Of Directors
    Aging Technology Alliance Nov 2010 - Dec 2012
    Work with Board of Directors of Non-profit to achieve awareness of technology products for the aging market.
  • Living In Digital Times, Llc
    Co-Producer Silvers Summit
    Living In Digital Times, Llc Mar 2012 - Sep 2012
    New York, Ny, Us
  • Nurture Connect
    Principal
    Nurture Connect Jun 2008 - Apr 2012
    ★ Founded and developed the company with a focus on providing white glove sales and service for a niche market, managing all strategic and operational planning, marketing and PR campaigns, customer relationships, and salesforce development and training.
  • Greatcall Inc.
    Associate Vp Of Marketing And Sales
    Greatcall Inc. Jul 2005 - Jun 2008
    San Diego, California, Us
    ★ Served in a multi-faceted executive leadership role with oversight of strategic planning, product innovation, go-to-market execution, and new business development efforts for the Jitterbug handset. ★ Recruited and built the company’s business development team to drive sales and marketing strategies, programs, and partnerships that secured new business opportunities for the Jitterbug product and ensured a successful launch.★ Oversaw all market research, product planning, and design efforts for the handset (including developing initial product messaging and packaging) to create a compelling product line that won multiple industry technical excellence awards.
  • Ah Wireless Inc
    General Manager
    Ah Wireless Inc Jan 2002 - Jun 2005
    ★ Turned around business operations by leading a major debt restructuring effort and retaining the subscriber base post-restructuring, resulting in continued growth and profitability and an eventual sale of the company.★ Reorganized and streamlined sales, customer service, and fulfillment functions as well as manufacturing, wireless, and outsourced operations partnerships to drive cost efficiencies and operational excellence.
  • Sos Wireless Communications, Inc.
    Chief Financial Officer / Board Member
    Sos Wireless Communications, Inc. Sep 1994 - Jul 2002
    ★ Drove a comprehensive organizational restructuring effort and authored a revised business plan to reduce operating costs by 75% and secure $10M in mezzanine financing while maintaining recurring revenues and preventing customer attrition. ★ Guided the organization through its first major audit and executed a cultural transformation effort by integrating a focus on best-in-class customer service, resulting in improvements in employee morale and a business turnaround.
  • Crosby Mead Benton And Associates
    Controller/Director Of Human Resources
    Crosby Mead Benton And Associates 1990 - 1994

Shana (Freshley) Duthie Skills

Start Ups Strategy Strategic Planning Leadership New Business Development Business Strategy Management Online Advertising Marketing Direct Sales Business Development Crm Market Research Sales Management Marketing Strategy Sales Team Building Direct Marketing Program Management Entrepreneurship Business Planning Project Management Strategic Partnerships Training Product Development Cross Functional Team Leadership Product Management Outsourcing Negotiation Online Marketing Lead Generation Public Relations Competitive Analysis Product Marketing Campaign Management Budgets Executive Management Solution Implementation Enterprise Software Campaigns P&l Management Mobile Devices Market Planning Project Planning Campaign Development Project Implementation Campaign Execution Campaign Creation Forecasting Marketing Management

Shana (Freshley) Duthie Education Details

  • Chapman University
    Chapman University
    Economics
  • Culver Academies
    Culver Academies
    High School Diploma

Frequently Asked Questions about Shana (Freshley) Duthie

What company does Shana (Freshley) Duthie work for?

Shana (Freshley) Duthie works for Duthie Consulting Group

What is Shana (Freshley) Duthie's role at the current company?

Shana (Freshley) Duthie's current role is Senior Executive | Interim CRO | Sales Enablement | AI Strategy.

What is Shana (Freshley) Duthie's email address?

Shana (Freshley) Duthie's email address is sd****@****all.com

What is Shana (Freshley) Duthie's direct phone number?

Shana (Freshley) Duthie's direct phone number is (800) 726*****

What schools did Shana (Freshley) Duthie attend?

Shana (Freshley) Duthie attended Chapman University, Culver Academies.

What are some of Shana (Freshley) Duthie's interests?

Shana (Freshley) Duthie has interest in Animal Welfare, Children, Economic Empowerment.

What skills is Shana (Freshley) Duthie known for?

Shana (Freshley) Duthie has skills like Start Ups, Strategy, Strategic Planning, Leadership, New Business Development, Business Strategy, Management, Online Advertising, Marketing, Direct Sales, Business Development, Crm.

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