Shana Falk is a Marketing Science Lead at Critical Mass. She possess expertise in integrated marketing, marketing strategy, digital marketing, project management, data analysis and 22 more skills. Colleagues describe her as "Shana is an incredibly sharp and insightful marketer. She posses a strong ability to mine data from internal and third-party partners to identify actionable insights. And then, more importantly, she can ideate how to turn those insights into messaging and content that resonated and educated our national advertisers. A great person and pleasure to work with and manage." and "I can't say enough about how much I enjoyed working with Shana. She provided insight into what was a byzantine process at AOL: developing custom experiences for advertisers. Not only did Shana effortlessly navigate the demands of AOL's programming group; she crafted solutions that advertisers and agencies wanted for their brands. She's strategic, competent, and easy to work with."