• Artist Management - Dwell on strategy for overall growth and revenue • Music releases, distribution & Marketing• Creating marketing and revenue generation opportunities • Business development in B2C and B2B environments• Liaising with artists, distributors, DSP's, radio stations, agencies etc for content• Cost benefit analysis to maximise profits for the business• Negotiate with clients and vendors to finalise contracts basis budgets• Manage overall ground event operations• Manage branding collaterals Key Projects:1. MotoGP Bharat - Curtain Raiser & UP G20 Global Investor Summit2. Current Talent - Vinayak Bahl (Singer-Songwriter, Composer).Past Talent Managed - Ragini Tandan & GSD Singh(Conceptualised & Produced Catalog) 3. Booking artists for various public/corporate/private events4. Casting, Mktg Support & Line Production - Comedy Couple (A feature film on Zee5, Produced by Yoodlee Films - Saregama)5. Prominent IPs -- The Festival of Manufacturing by Economic Times (Delhi, 2023)- 100 Piper Play For A Cause (Delhi, 2022)- Zee Supermoon - Deported World Tour with Russel Peter (Delhi - 2019)- Zee Arth - Cultural Festival (Delhi - 2019/20,2023, Kolkata - 2020)- Zee LF91 (Delhi - 2019)- Bollywood Music Project - (Mumbai 2019, Delhi 2018)- Musix (Music IP celebrating 6 years of DLF CyberHub - 2019)- FitCreed (Fitness IP by WhatsUp Life & Ranvijay Singha - 2019/2018)- Behold (An interactive live magical/illusion show at ShowShaa Theater, Kingdom of Dreams - 2016)- Romanza (Valentine Festival at Kingdom of Dreams - 2016)- Flame5 (Baisakhi Festival at Kingdom of Dreams - 2016)6. Bacardi, Miller, JW Blonde, William Grant & Magic Moments - Activations7. Deloitte - Annual Employee Convention entertainment planning and execution8. Hero Cycles:- Turnkey solution for Dealer Meet and Convention held in Sri Lanka- Turnkey solution for launching Arjun Kapoor as Brand Ambassador9. Cutty Sark Whiskey - Media Buying for launch in North India

Sponsorships, Brand Associations, Experience Enhacement

1. Dwell PR opportunities for existing clients - Breitling Watches, Pearl Accademy2. PR for launch of Krispy Kreme's first North India store3. Prepare RFP's for new clients

1. Collate feedback from Legal Age Smokers2. Sample products amongst right TG3. Create brand loyalty via Privilege Program